Best Practices & Case Studies
News, tips and resources
The 2026 Prime Day Creator Report
Prime Day 2026 is exposing new fault lines in the creator economy. Based on a survey of more than 400 creators, URLgenius identifies emerging trends reshaping social commerce, monetization, and content creation. The report offers fresh insight into what's driving creator success and what brands and agencies may be missing.
Jun 16, 2026
The 2026 Prime Day Creator Report
Prime Day 2026 is exposing new fault lines in the creator economy. Based on a survey of more than 400 creators, URLgenius identifies emerging trends reshaping social commerce, monetization, and content creation. The report offers fresh insight into what's driving creator success and what brands and agencies may be missing.
Introducing App-Open Links and QR Codes for ChatGPT Apps and Custom GPTs
Learn how to create App-Open Links and dynamic QR codes for ChatGPT Apps and custom GPTs. URLgenius helps marketers, publishers, creators, and brands route users into AI-powered conversational experiences across iPhone, iPad, and Android devices while measuring App-Open performance, device types, and referring apps and websites. Deep links and app links provide the technical foundation for App-Open Experiences.
Strengthen Retail Shopper Engagement with App-Open Experiences that Drive Higher Conversion and Measurable Commerce Signals
Retailers continue investing heavily in mobile apps, loyalty programs, retail media networks, and first-party data strategies designed to strengthen direct relationships with consumers. Yet many shopper engagement initiatives still route consumers through browser-based experiences before they reach the intended destination within the retailer app, creating friction that can reduce app engagement, weaken commerce signals, and limit attribution visibility. URLgenius helps retailers create seamless app-open experiences powered by intelligent app deep linking technology that route consumers directly to the intended destination within their retail app from social media, retail media, email, SMS, QR codes, creator content, and emerging AI-powered shopping experiences. By reducing friction between engagement and commerce, retailers can increase app engagement, strengthen first-party shopper signals, improve attribution visibility, and maximize the value of their retail media and loyalty investments.
Power Marketplace Performance Beyond the Click with Intelligent App-Open Experiences that Deliver 3–5X More Conversions
Brands increasingly rely on social media, retail media, influencer marketing, email, SMS, QR codes, and emerging AI-powered shopping experiences to drive shoppers to Amazon, Walmart, Target, and other marketplace destinations. Yet many campaigns still route consumers through friction-filled mobile web experiences before they reach the intended retailer app, creating unnecessary barriers that can reduce conversion, weaken attribution visibility, and limit ROAS. URLgenius helps brands create seamless app-open experiences powered by intelligent app linking and deep linking technology that route shoppers directly into high-converting retailer app experiences. In 2025, URLgenius routed more than 1 billion shopper sessions into leading commerce apps, driving an estimated $6.8 billion in commerce. By reducing mobile web friction, preserving shopper intent, and connecting consumers directly to the intended in-app destination, URLgenius helps brands improve marketplace performance, strengthen attribution visibility, and increase conversion rates often by 3–5x or more across retail media, social commerce, and marketplace campaigns.
Improve Retail Media Performance Visibility with App-Open Experiences that Preserve Attribution and Shopper Intent from Click to Conversion
Brands and retail media teams are increasingly activating retail media audiences across paid social campaigns, creator content, influencer marketing, and emerging AI-powered shopping experiences to drive measurable commerce outcomes. Yet many campaigns still route consumers through browser-based experiences before they reach the intended shopping destination, creating friction that can weaken attribution visibility, reduce commerce signals, and limit ROAS. URLgenius helps brands and retail media teams create seamless app-open experiences powered by intelligent app linking and deep linking technology that connect consumers directly to their preferred in-app shopping destination. With more than 1 billion shopper sessions routed into leading commerce apps, representing an estimated $6.8 billion in sales driven, URLgenius helps preserve shopper intent, strengthen downstream commerce signals, improve attribution visibility, and maximize the performance of retail media investments across paid social, creator, influencer, and emerging conversational commerce channels.
From Social Ads to Amazon Sales: How Furbo Increased Measurable Conversions 300% During Prime Day
Prime Day is one of the most important revenue-driving moments of the year for Amazon sellers. Brands invest heavily in social media campaigns across platforms like Instagram, Facebook, and TikTok to capture high-intent shoppers and drive them directly to Amazon stores and product listings. But for many sellers, there is a gap between campaign performance and what is ultimately measured inside Amazon Attribution. Furbo, the maker of a popular AI-powered pet camera that allows pet owners to see, speak to, and treat their pets remotely, encountered this challenge during a Prime Day campaign designed to drive traffic to its Amazon storefront. Find out out Furbo used URLgenius to solve this problem and increase measurable conversions by 300%.
URLgenius Collections: Best Practices Guide
URLgenius Collections let you group related products into a curated shopping experience using URLgenius deep links. A collection page is often more compelling than sharing individual product links because it gives visitors multiple opportunities to discover products. Focus on solving a problem or helping a specific audience discover products they'll love with Link Collections!
The Overlooked Conversion Gap in Creator-Driven Traffic and How One Global Ecommerce Platform Closed It at Scale
Creator-driven traffic is growing rapidly, but many ecommerce platforms are not capturing its full value. When users move from social media to shopping apps, login friction and mobile web redirects can reduce conversion and break attribution. In this case study, learn how one global ecommerce platform used URLgenius Instant App Linking to create seamless app-open journeys, improve measurement, and unlock 3–5x increases in conversions at scale.
Turning Real-World Moments into Instant Transactions with QR Codes and App Linking
In real-world environments, the moment of intent is everything. Whether someone is scanning a QR code or clicking on a link, friction between channels can be the difference between a won sale and a lost conversion. How do you turn a simple QR code scan into an instant, seamless app engagement experience that drives action instead of drop-off? Find out how ParkMate used URLgenius to turn simple QR code scans into high-conversion, revenue-driving interactions, with QR-driven payments now accounting for 40-50% of transactions at enabled locations.
Why URLgenius Helps Creators Earn More (And Why Cheaper Tools Quietly Shrink Your Commissions)
Creators don’t need a technical breakdown of deep linking. What they do need is a clear, intuitive understanding of why URLgenius consistently delivers higher earnings, often with the same content, same audience, and same posting habits. This post explains that story in a simple way, following the real chain of events that determines whether you get paid.
Why Creators Need Visibility into their Deep Links and Why URLgenius is the Only Platform That Gives it to You
“You shouldn't have to cross your fingers and hope your link works. With URLgenius, you can see it, verify it, and correct it anytime.” This is what professionalizing creator tech looks like, and it’s why URLgenius creators consistently earn more.
6 Top Influencer and Affiliate Use Cases for Mobile App Deep Linking
In this particular post, we’re going to go over the most common (and useful!) ways that influencers and affiliates incorporate URLgenius deep links into their social media marketing strategies.
Automatically Optimize Sales from TikTok Link-in-Bio
If you’re a creator or brand using TikTok to drive traffic and commissions, you already know the power of the link in your bio. But did you know there’s a way to make those links work even harder for you? With URLgenius’s Advanced Routing and the TikTok Link in Bio setting, you can turn casual profile visits into seamless conversions—no extra steps, no lost opportunities.
Ready to take your conversions to the next level?
Make every click you're already driving count. Control where your audience lands when they tap your links and watch engagement and conversions soar.