App Deep Linking and QR Code Best Practices
How to Generate QR Codes to Open the MyChart App
This post shows you step-by-step how to create a QR code for the myChart app. The key to a successful QR code strategy for myChart is related to how the QR code is generated and how much control your marketing team has over the code even after it's printed and in use.
How Influencers and Affiliates Can Generate Links to Open the Amazon App from a Facebook Group
App deep linking to marketplace apps like Amazon is a great way to maximize your commissions but you can also use URLgenius links in other channels like SMS and email. This post shows you how to generate an app deep link or mobile app URL for Amazon or other marketplaces to share in your Facebook Group. Unlike regular marketplace links, the URLgenius link will open the app to help your shoppers immediately purchase and engage so you make more commissions!
How to Generate a Link to Open a Specific Post in the Facebook App
How do your get your Facebook audience to focus on a specific post especially those that are time sensitive? The answer is to link directly to that post in the Facebook app not just the Facebook website. This post tells you how.
How DTC Brands Can Generate Marketplace App Links to Measure Sales from Social Media
This post shows direct-to-consumer or DTC brands how to generate a app links or app deeplinks to open any marketplace app that you can place in social media campaigns to grow and measure sales and remarketing opportunities from Facebook, Instagram, Twitter or any social app.
How to Generate a Single QR Code to Download an App from iOS App Store and Google Play
URLgenius lets you create one intelligent link that routes traffic to Apple iTunes or Google Play depending on the device clicking the link. URLgenius app store links help you remove a step in the consumer journey by taking your visitors directly to iTunes or Google Play to download your app. This is incredibly effective in cases where the consumer does not need any additional information about the app prior to visiting the app store.
Ready for Takeoff: Dynamic App Linking into Marketplace Apps from Social Media
So, what is the opportunity cost of not updating your marketplace links with app deep linking? More than an inconvenience, money is being left on the table all around when your links don't open ecommerce apps like Amazon, Walmart and Target. This post tells you why there is no time to lose. Learn how to scale your apps links to open Amazon or any ecommerce app.
How to Generate Affiliate Links That Open in E-Commerce Apps From a Website
Are you an affiliate marketer looking for an innovative way to skyrocket your sales commission and overall conversion rates? When you generate an affiliate link with URLgenius, and upon being clicked, the desired e-commerce app will open to the right page!
Smarter App Install Banners: A Radically Easy Approach To Grow Organic App Installs
This post will outline how you can implement app install banners for your website that accelerate organic installs for iOS and Android, while lowering your cost per install (CPI), and avoiding the technical hurdles that prevent companies from implementing existing app banner solutions.
How Amazon Live Influencers Generate Links to Open the Amazon App from Social Media
Learn how to generate Amazon app deep links to Amazon Live broadcasts. Link out of Facebook (or any social app) more seamlessly and into the Amazon app to the right screen. No need for your shoppers to login to the Amazon website to watch the your Amazon Live stream, follow your channel, browse your shop, and ultimately buy your recommended products. All of which can help you earn more commissions 2-5x.
How Influencers Can Generate LTK RStyle App Deep Links to Open Retail Apps from Social Media
Influencers using the LTK platform can increase their affiliate commissions by 2x, 3x, or 4x by using URLgenius app deep links for retailers. Follow this step-by-step tutorial to learn how to generate LTK or RStyle.me affiliate deep links to open the retail app. With support for hundreds of e-commerce apps and billions of app screens, URLgenius can support any LTK advertiser app including Walmart, Target, Amazon and more. Increase your commissions by 2-5x!
How to Customize QR Codes for Apps and Websites Like a Pro in 2023
This post will teach you step-by-step how customize the design of a standard QR code and turn it into one that's catch the eye of your audience. You can change just about every design element of a QR code including colors, logo and even the shape of the elements within the code. Plus you'll learn how to change different elements while making sure your design is optimized for maximum scanning.
How to Generate Amazon Mobile App URLs Using Your Brand's Domain to Open the App
This post shows you step-by-step how Amazon sellers, affiliates, and influencers can generate Amazon app deep links with their brand's domain to open the Amazon app directly to store and product pages from any marketing channel. Your links to open into the Amazon app will also pass your Amazon Attribution or affiliate tags. This will increase your sales 2x-4x instantly!
How to Generate Links to Open Mobile Apps from Snapchat Ads and Stories
App marketers need to look no further than URLgenius for optimizing their Snapchat and other social media campaigns to increase app installs and app reengagement. When you use a URLgenius link to open your app from Snapchat, you give your customers a smooth "app-to-app" shopping journey that boosts both your brand and revenue! You can also measure your results with attribution tags.
How to Generate Links to Open Mobile Apps from YouTube Ads and Videos
This post shows you how to create links to open apps from YouTube ads, profiles and videos. With the URLgenius app deeplinking platform, marketers can generate links for YouTube ads to directly open their brand's mobile app to specific screens while measuring and attributing campaign results. URLgenius app-to-app linking technology increases app installs, app re-engagement, and revenue while letting you measure and attribute your campaign results.
How To Generate Links to Open Mobile Apps from TikTok Ads and Profiles
This post shows you how to link to open your app from TikTok ads to increase app installs and app reeengament. You don't need SDKs or technical resources to link to your app from TikTok and other social apps but your marketing team needs to the right type of link and providing you with full control over the user experience when creating app links for social ads.
How to Generate Mobile App Links for Instagram Ads, Stories, and Profiles That Directly Open Your App
Learn how to link to open your app from Instagram profiles, stories and ads to increase app installs and app reeengament. You don't need SDKs or technical resources to link to your app from Instagram and other social apps but your marketing team needs to the right type of link and providing you with full control over the user experience when creating app links for social ads and other channels.
How To Generate Links to Open Mobile Apps from Facebook Advertising
Learn how to increase app installs and app reengagement with Facebook advertising. You don't need SDKs or technical resources to link to your app from Facebook and other social apps but your marketing team should have full control over the user experience when creating app links for social ads and other channels.
How to Generate Amazon Mobile App URLs for PPC Campaigns to Open the App
If you're setting a paid search campaign for Amazon you need an app deep link or miss out on measuring sales and engaement for remarketing. In other words, your campaign drives almost zero measurable benefit. That's why you're seeing clicks in the Amazon ads console but and no conversion but your overall sales are going up and the your campaign isn't getting credit. This post shows you how to fix it.
How To Track App Downloads and Engagement with App Deep Links and Google Analytics UTM Tags
Google Analytics can be used for apps in the same way it’s used for websites. To measure app installs, and reengagement and attribute results, you just need to use an app deep linking platform like URLgenius which supports attribution tags for any measurement platform but without the need for SDKs. This post provides an overview of how to append Google Analytics tags to your app links to measure your campaign results and traffic sources.
How To Set Up Paid Search Campaigns with App Deep Linking
You don’t need SDKs or technical resources to update your paid search campaigns to open your app for iOS and Android from the same link. Marketers can create new update existing paid search campaigns with app deep links that can open your brand’s app if installed while giving you control over the fallback URL when it’s not installed. This blog post takes you through the steps for turning a typical web search campaign into a powerful app re-engagement channel.
How Amazon Sellers Can Increase Their Amazon Brand Referral Bonus by 200 to 400% from Social Media
Create links to open the Amazon app from Facebook, Instagram, TikTok and increate your Amazon Brand Referral Bonus. This off-site strategy is helping Amazon Sellers earn 2-4x and even more in sales and remarketing opportunities. URLgenius is verified Amazon partner for attribution and measurement that lets you create links to open the Amazon app while passing Amazon Attribution tags.
How To Generate a Snapchat QR Code To Direct To Your Profile in the App
This post shows you how to generate a dynamic Snapchat QR code that opens the Snapchat app to your stories. Control all design elements of your Snapchat QR code including density, colors, logo shape, and more design elements with the URLgenius QR Design Studio.
How To Generate a Dynamic YouTube QR Code To Open in the App
This post shows you how to generate a dynamic YouTube QR code that opens the YouTube app to a specific profile, channel, video, or playlist. Control density, colors, logo shape, and more design elements with the URLgenius QR Design Studio.
How To Generate a Dynamic Spotify QR Code for an Artist, Song, Playlist, or Album
This post shows you how to generate a qr code for Spotify to that opens the app to a specific track, album or artist. Plus it's dynamic you can change the destination any time. Control density, color, logo and more.
How To Generate App Deep Links To Instagram Posts, Reels, Pictures and Hashtags
Links to individual Instagram posts cannot open the Instagram app for iOS or Android. The link will bring your visitor to the Instagram mobile website where the user needs to login to like or engage with the photo (where they stop their content journey!). URLgenius lets you update individual Instagram pic links so the links can detect and open the Instagram app for iOS and Android.
How To Create a Snapchat Profile Deep Link To Increase Engagement and Followers
URLgenius helps you increase your Snapchat following by allowing you to create a deeplink to your Snapchat profile page in the bio of your other social media pages, such as Instagram, TikTok, Twitter, or YouTube.
How to Generate App-To-App Deep Links for Instagram Hashtags #hashtagmarketing
Updating your Instagram marketing campaign hashtags with URLgenius to create app deep links will detect and immediately open the Instagram app for iOS or Android directly to the right hashtag screen in the app.
How To Generate a Facebook Deep Link That Opens in the App
Update the link to your Facebook profile so it can open the Facebook mobile app for iOS and Android. When your visitors click on your updated profile link, URLgenius will instantly detect and open the Facebook app for iOS or Android. This makes it easier for your visitors like and follow your profile or engage with your content.
How to Generate a Custom QR Code to Open an App
URLgenius is your QR generator platform for apps. Designed for marketers and agencies, URLgenius lets you easily create QR codes to open any mobile app. Unlike platforms designed for application developers, there is nothing to install and no development or SDK needed. The QR code will open the Android or iOS app depending on what type of device does the scanning and you decide where to send your visitor if the app is not installed. The URLgenius QR Desgign Studio lets you customize every aspect of your codes including color, logo, size, shape and density.
Amazon Attribution Case Study: How Variant eCommerce Grew Prime Day Sales 466% with URLgenius App Deep Linking
Do you use Amazon Attribution tags on your ‘off-Amazon’ to Amazon initiatives? This case study is about using URLgenius app deep links to open the Amazon app from off-site channels including Social media ads TikTok and Instagram while using Amazon Attribution measurement tags. Learn how to increase sales by 800% compared to regular Amazon links.
How to Generate Spotify Profile & Song Links to Open the Spotify App from Social Media Ads & Increase Spotify Streams
One way that public relations firms can promote artists and songs more effectively is to track Spotify app opens across marketing channels. URLgenius lets you create custom links for Spotify artists and songs that can track app opens on iOS and Android while showing you referring the URL when available and geography. In addition, you can append UTM tracking parameters for Google Analytics and other tracking solutions. This is helpful for attributing app opens to certain channels or segmented audiences.
Exploding Bands Media Delivers 500% Increase in Spotify Engagement with Social Advertising and URLgenius App Deep Linking
Exploding Bands Media, a music advertising agency in Italy, has been using the URLgenius platform to create Spotify app deep links for their various artists' ads, resulting in a 500% increase in Spotify engagement.
How to Generate an Amazon QR Code to Open the App
Looking to create a convenient shopping journey for your customers directly to your Amazon storefront? With a URLgenius-generated Amazon QR code, you'll do just that!
How to Generate a Link to Open the Mercado Libre App from Social Media Apps
Looking to improve your Mercado Libre marketing efforts? The key to an effective social media advertising campaign is deep linking from the social ad to directly open the Mercado Libre app.
How Target Plus Marketplace Sellers Can Increase Sales From Social Media with App Deep Links
Combine social media campaigns with the Target app and create a powerful sales channel that consistently delivers results. This article well give you the key to implementing such campaigns successfully. Learn how to create app deep links to open the Target app and avoid web logins.
Amazon Snapchat Ads: How to Increase Affiliate Sales With App-to-App Deeplinking
This post covers the benefits of advertising your Amazon storefront and products on the Snapchat platform with a focus on how app-to-app Amazon deeplinking helps you maximize sales. Snapchat app deep links drive sales, engagement and remarketing for your Amazon store and product listings! Best of all, you can easily measure your results at the link or influencer level with Amazon Attribution.
How To Increase Sales as an Amazon Storefront Influencer or Seller With YouTube Deeplinking
Learn how YouTube videos with Amazon app deep links can increase sales by 2x, 3x, or even 4x. Plus you can measure your results at the influencer level with Amazon Attribution tags. URLgenius is a verified Amazon attribution partner best of all, there is no SDK and nothing to install or tech resouces needed.
How Amazon Sellers Can Link Facebook Ads to Amazon Products in the App
You can instant increase sales from your Facebook ads if you're using the right type of link that avoids the web login. Plus anyone that clicks your ad but does not purchase in that session is put into your Amazon funnel for remarketing automatically. Read on to learn how to link to open the Amazon app from the Facebook app while measuring your results at the link level.
Facebook Advertising for Walmart Marketplace: How To Deep Link from App to App
In order to advertise from Facebook and other social media apps to products on the Walmart Marketplace, you need links to open the Walmart app from social media. These links have a special capability to securely jump over the Walmart web login and open the Walmart app to the right screen. This post shows you how to create an app deep link for Walmart step-by-step.
How to Get an Amazon Review Link to Open the App and Increase Product Rankings
Yes, it is possible to link to open directly to a specific review in the Amazon app while securely jumping over that Amazon website login— but only if you have the right type of app deep link— and URLgenius is here to help. There's nothing to install and you can create one immediately to help increase Amazon rankings.
How to Generate Instagram Mobile App URLs to Open the Amazon App
Learn how to app deep link from the Instagram app to the Amazon shopping app and jump over that Amazon mobile login. Link to open the Amazon app to the right screen while passing Amazon Attribution tags for measurement will help you boost engagement, product consideration, revenue and ultimately your product rankings.
Dynamic QR Codes: How To Connect Print Ads and Digital Marketing
Learn how to correctly generate a QR code for a print ad. For example, where should the QR code be placed within the ad and what size should it be to maximize scanning? What other design details will affect the customer's ability to scan? What if the QR code needs to open an app like Amazon vs. a website? How can QR scans be tracked and tied to revenue? If you answer these and other questions correctly, you can drive real business and measurable engagement and revenue with QR codes.
Jewelry Television Strikes Gold with TV QR Code Strategy
A dramatic increase in scans with URLgenius made the JTV team view QR codes in a much more strategic way. Not just a shortcut, they act as a key that lets consumers unlock the value of the JTV brand. The company is just starting to discover what they can achieve with QR experiences but already seeing the results.
How Amazon Sellers Can Use Amazon Attribution Tools to Open the Amazon App from Social Media
URLgenius and Amazon Attribution is a powerful combination for driving sales and your filling your funnel for remarketing! This post tells you how to link from social media apps like Instagram, Facebook and TikTok to the Amazon app. The key is to open the Amazon app from social media and pass Amazon Attribution tags.
Spotify Marketing: Deeplinking To Open Directly from TikTok To the Spotify App
Opening the Spotify app from the TikTok app requires the right type of link. The regular link will send your listeners to the Spotify web login where they cannot listen, like your song or follow the artist! This post shows you step-by-step how to jump over that TikTok walled garden. Plus we'll show you how to create QR codes that open the Spotify app to specific artists, tracks and playlists.
How to Generate a Deeplink to Open the YouTube App from the Instagram App to Increase Subscribers
URLgenius is the app deep linking platform with a patented process to open social apps like YouTube or any app. To open the Instagram app from the YouTube app you simply need to update your YouTube links which will give them the ability to securely jump over that website login. After all— social apps are persistently logged-in so you just need to open the app to the right screen.
How To Generate a Dynamic Phone Number QR Code for Scan To Call Service
URLgenius offers a unique dynamic QR code generator with a patented process for phone numbers (or SMS or Email) that allow the scanner to immediately place a call to the right number on any device— no more fumbling around try to find the right number Dynamic you can control the destination of the QR and scan— whether the QR opens a web page, an email, an SMS text or an app (in this case, the phone app). This post shows you how to create one step-b-step!
How to Generate Dynamic QR Codes for Your Email Marketing Strategy
Dynamic QR codes that drive email marketing are a fun and new way to drive consumer engagement outside of the inbox which is overflowing for most consumers (me inlcuded!). Match your email marketing strategy with robust Enterprise QR code strategy. Not a run-of-the mill QR code— a dynamic QR code that lets you control the destination (app or web) and change it any time— even after the QR is printed.
How to Generate Dynamic QR Codes for Your SMS Marketing Strategy
Combining the reach of SMS marketing with the QR codes— another seemingly ubiquitous channel (yes think of QR as a channel now!)— is a match made in marketing heaven! We'll dig into that further and teach you in minutes how to create a dynamic SMS QR code.
How to Generate TikTok Mobile App URLs for Amazon Affiliates, Influencers, and Marketers
TikTok has eclipsed the world of social media apps, and the company's advertising platform is positioned to challenge Facebook's dominance over the domain. The main reason you should be advertising directly from TikTok to the Amazon app? Because of the impressive growth of TikTok's advertising platform. The secret is using URLgenius Amazon app deep links with Amazon Attribution tags. Why not grow with TikTok and let your marketing team ride those coattails to increase e-commerce sales on Amazon?
Maximize Your Email Marketing Strategy and Performance With Mobile App Deep Linking
Want to turbocharge your email strategy to include your app? Now is the time to bring app and web strategies together with links and QR codes that can route to both! URLgenius app deep links and QR codes can help you: create deeplinks for your mobile app to place in emails; avoid sending your app audience back to your mobile website while generating attribution data and first-party data insights.
URLgenius Is Your Passport To Multi-Language QR Codes
Create single QR code that can immediately routes your customer to the right localized website or app that corresponds with their preferred language preference! Yes, I'm talking about one intelligent QR code that contains logic within it that instantly sends your user to the right location. Create your multi-language QR code in minutes and use the scanning data to enhance your first-party data strategies.
How To Increase Retail & E-Commerce Sales With QR Codes
QR codes are quickly transforming retail, e-commerce, and digital marketing experiences and the industry is just getting started. What was once a clunky technology that often didn't work, the QR code of today is a customized, enterprise solution utilized in every channel— from in-store displays to print advertising, email, direct mail, and even television ads. Here are some cutting edge QR code use cases and best practices for retailers and ecommerce.
How Amazon Sellers and Affiliates Grow Sales with App Deep Linking and QR Codes
URLgenius allows sellers, marketers and, agencies to update Amazon store and product links so they can detect and open the Amazon shopping app when found on the user's mobile device. Deep linking to the Amazon Shopping app vs. mobile website will help you increase sales, engagement for remarketing and your product rankings. URLgenius links also supports Amazon attribution for sellers and affiliates.
TikTok Advertising: Generate a Custom TikTok QR Code for Your Brand
Whether you place your custom TikTok QR throughout your email campaigns or advertising displays, it’s guaranteed to be the most convenient and effective way to drive traffic to your TikTok account. This post shows you how to make one in minutes.
How to Generate QR Codes for Insurance and Finance Companies
Insurance and finance companies have a unique opportunity to reach more customers, streamline processes and transactions, and increase revenue by creating innovative QR experiences that inspire consumers to engage when they have a free mobile moment whether it's checking balances, paying bills or discovering new products and services. QR codes improve customer satidfaciton and generate leads.
How To Generate Your Own Instagram QR Code
As Instagram's popularity has skyrocketed, QR codes that open apps have also become an incredibly popular and powerful way to increase brand engagement. So what better way to direct individuals to your Instagram account than with a QR code that opens the Instagram app?
How to Generate a QR Code To Open the Facebook App To Your Profile
Facebook QR codes are now a popular way to increase followers and engagement. The key thing to remember is that your Facebook QR code needs to open the Facebook app. Free QR generators cannot create codes that open apps which means you'll be sending your visitors to the Facebook website login instead. The result is low conversion! URLgenius is the platform that enables you to create QR codes that open apps. Create a QR code to your Facebook profiel in minutes!
How To Generate a Cash App QR Code and App Deep Link for Your Facebook Profile
Want to create a QR code for the Cash App? The problem is, whether your Cash App profile link is behind a QR code or not, the regular link __cannot__ open the Cash App from Facebook or other social apps. All you need to do is update the link to open app...
5 Ways to Use QR Codes to Promote Finance Apps to Increase Installs, Engagement and Transactions
Financial firms with mobile apps have an opportunity to implement enterprise grade QR experiences designed to increase engagement and transactions while giving marketing teams control over the QR code's destination, design attributes and lifecycle. This article outlines five ways that QR codes can be used for financial apps to increase installs, engagement and transactions.
How to Generate QR Codes that Open Healthcare Apps and Increase Patient Engagement
The QR code has become an important tool for driving patient patient engagement with healthcare brands. Combined with mobile apps, QR codes are a powerful combination for driving engagement content and care providers. In this post, we'll show you how to create a QR code designed to open a mobile healthcare app and we'll also share some tips on how to get your QR experience right and how to avoid a QR code failure.
Health and Fitness Apps Are at Risk of Scaring Away Users with Surveillance Marketing
To shed some light on surveillance marketing among Health and Fitness apps, we did some research about the domain connections popular apps are still making when permission to track is not granted which could signal data sharing and the results are troubling. Health related marketers should consider the results, understand how their apps compare and take steps to mitigate data breach risk.
How a DTC Oral Care Brand Increased Amazon Conversion +200% on Instagram, Facebook, and TikTok Ads
Any Amazon Seller for any product can learn from this case study on how to use URLgenius links to power “off-site” or non-Amazon traffic to their product listings to increase sales, engagement and product rankings. The results were stunning. URLgenius platform instantly created a powerful new sales funnel for the brand’s product listings on Amazon. The brand’s conversion on Amazon from social media increased by more than 200%.
How About that Super Bowl QR Code? 7 Lessons for Marketers
What did you think about the Super Bowl ad with the QR code bouncing around like an 80's Atari game? It created controversy for a few reasons - for one, it crashed the website. That's significant. Here are 5 takeaways for successful QR marketing.
How to Generate YouTube Mobile App Links That Open in the App
URLgenius allows marketers to create link to open the YouTube app to specific content including profiles, videos, channels and playlists. Deep linking to the YouTube app app avoids the YouTube web login which will help you increase subscribers, views and engagement.
Are Finance Apps Putting Consumer Trust at Risk When Permission To Track is Denied?
Are fintech companies putting their consumer trust at risk when it comes to online tracking and privacy? It appears so. We used that Apples new privacy tools to analyze 10 popular finance apps and the network connections they make when permission to track is denied to consider how those connections will be perceived by consumers. Marketers and developers are putting consumer trust at risk with these domain connections but can move forward with privacy-first marketing solutions.
New Research Across 200 iOS Apps Hints that Surveillance Marketing is Still Going Strong
iOS 15.2 introduced a new App Privacy Report that shows you whether apps you use communicate with outside domains and networks. Sometimes these connections are to the app’s domain, but most often they are to third-party domains, and it’s not clear what data is being shared in those connections. We used this new privacy feature to take a snapshot of network contacts across 200 popular apps like Amazon, Netflix, Venmo, McDonald's, Nike, CNN, and YouTube. Our goal was to learn where the mobile industry is at when it comes to tracking consumers with respect to their privacy settings.
How to Link into Your App From Instagram Link Stickers Using Your Brand's Domain
Using your brand's domain with Instagram Link Stickers presents brand continuity to your audience looks more professional. More importantly, it inspires trust in the link and that will lead to higher conversion helping you reach your goals faster.
How to Generate App Deep Links that Open Instagram App for iOS and Android
URLgenius lets you update the link to your Instagram profile so it can detect the Instagram mobile app for iOS and Android. This will help you increase likes, engagement and followers as your audience is instantly brought back into the Instagram mobile app for iOS and Android. Follow these steps to update your Instagram profile link.
How City and Language Insights Can Help Marketers Optimize App Deep Linking Campaigns
Visits by city and the language-region preferences of your audience are important tools for ad campaign optimization and for making decisions about localizing content. This isn't new for website marketing but the concept is now being applied to social and brand app marketing more easily.
How to Optimize Small QR Code Sizes to Maximize QR Scans
Wondering about the smallest QR code size that can still function? Or the minimum QR size for print? The three most important variables in calculating a QR code are display size, density and scanning distance. Functional scanning distance is determined by display size and density which have an inverse relationship when display size is constant. Platforms like URLgenius remove a lot of the guesswork for you.
The 5 Most Common QR Code Fails Marketers Make
Your QR code strategy should delight your audience not disappoint with codes that are difficult or impossible to scan. These common QR code fails make your brand and your marketing team look bad. To maximize scanning and conversion, make sure you don't make these QR code mistakes.
3 Ways to Inspire Brand Confidence with Your QR Strategy
If your QR campaigns are causing more frustration than conversions, you’re only hurting your brand. Creating world-class QR experiences takes careful planning and the right solution that gives you maxium flexibility so you can adapt quickly adapt to changes in your campaigns. He are 3 ways to ensure your QR strategy inspires consumer confidence while delivering on your brand's promise.
QR Codes: Then, Now & What You Need to Know for Success Tomorrow
One of those rising stars of contactless marketing is the QR code. But being the savvy marketer you are, you know that they’ve actually been around for quite some time. Consider the evolution of the QR, why they’re popular again and what you need to know today create successful future campaigns that maximize scanning and conversion.
Bracing for Impact: iOS 14, Advertising and App Privacy
Podcast Marketing and How Marketers Can Avoid the Number One Promotion Mistake
Podcast marketing is now a hot trend but promoting them can be challenging. Facebook and other platforms do not want you to leave their app to open a podcast app. When a mobile user clicks the link to open your podcast, the embedded browser for Facebook and other apps will direct your visitor to a web login screen which breaks the connection to the podcast. You can easily fix this with app deep linking.
The Deep Secret to Increasing Engagement and Sales in Your Amazon Storefront
Third-party apps like Facebook do not seamlessly communicate with the Amazon app. Each require different log-ins. There is a trick to prevent this. It’s called app deep linking. App deep links are created with app linking tools designed specifically for marketers and require no technical setup. It is the key to successful promotion of your Amazon storefront across channels.
Case Study: Get Instagram Followers Faster with Instagram App Deep Linking
Learn how to advertise your own Instagram profile. Rent the Runway is increasing Instagram followers and engagement with URLgenius, the easy-to-use mobile app deep linking platform designed for marketers and agencies. Create app deep links links that can detect and open Instagram and social apps and brand apps while avoiding website logins.
Ozy Media Q&A: Why App Deep Linking to Social Media and Other Apps is the Key to Engagement
We sat down with James Watkins, Associate Director of Marketing at Ozy Media, to understand how the company is innovating in today's crowded media landscape and how the URLgenius platform is helping the Ozy team achieve their objectives.
How to Launch Your Product on Marketplaces in 2021 and Beyond
Rebaid, the service that connects marketplace sellers and brand owners with shoppers, covers some best practices on how to have a great launch as a seller on marketplaces including Amazon, eBay and Etsy.
Amazon Affiliate Q&A: How App Deep Linking Triples Conversion
We sat down with the owner of an affiliate publisher site in Europe to learn more about affiliate marketing and today’s online shopping environment. He is seeing incredible results and wanted to share his experience and best advice for increasing conversion and commissions with Amazon app deep linking.
iOS 14: Shift Focus to Organic App Install Strategies While You Have Time
The transition to a new app install ecosystem for iOS will no doubt be challenging and one path to success is to increase organic app installs. App marketing teams should try these multi-channel app marketing tactics designed to increase app discovery. As your organic app installs increase you may find that you can offset the decline in paid ad efficiency. The key is to get started now while you still have time.
Amazon Agency Expert Q&A: How AGM Doubles Conversion for Amazon Sellers
We sat down with Manuel Suarez, CEO and Founder of Attention Grabbing Media, to more learn about marketing and selling on Amazon and how URLgenius has helped the company double conversion for Amazon sellers and is now an important part of the company's strategy.
Leading Sports and Outdoor Gear Retailer Boosts iOS and Android App Installs 300%
This was a wildly successful solution for us and the results exceeded our expectations. Not only was the banner visible from all browsers and devices on iOS and Android, it was all done without custom development. We were able to reach our goals without allocating any development resources to the project” – Marketing Manager, Sports and Outdoor Gear Retailer
How to Generate SMS Text Deep Links and QR Codes for iOS and Android Devices
Marketers can create SMS app deep links that will open the visitor's SMS app on their iOS or Android device with a pre-populated message. SMS text messaging app deep links look like regular links but have routing intelligence built in that opens the right app.
How to Generate an App Deep Link and Custom QR Code to Your Venmo Profile
This blog post is about app deep linking to your Venmo profile. The benefit of app deep linking to that it ensures that when you share the link, it opens the Venmo app directly to your profile which can lead to completing transactions more quickly. You can also create a customized QR code and have control over the fallback destination if the Venmo app is not installed.
How to Generate One Link to Both App Stores to Grow App Installs and Attribution Data
App store icons provide a familiar experience but separate links can be inefficient especially when scaling a campaigns on smaller screens and ad formats. What you need is a single app download link that can automatically determines if a consumer is on an iOS or Android device and route to the appropriate app store accordingly for downloading. Marketers, of course, also need campaign attribution to measure success. Learn more about app deep linking without SDKs.
iOS 14 and Tracking Consent Requirements Cast Doubt Over Attribution Platforms
Apple is making moves to gain more control over advertising and attribution. No matter what app you need to link into or whether it's web banners, deferred deep linking or custom QR codes. Now is the time for marketers and agencies to think differently and consider privacy-centric platforms that let you break free from attribution SDKs while lowering your acquisition and re-engagement costs.
How to Instantly Generate Custom QR Codes to Open Apps and Websites
This blog post is for anyone researching QR codes and for agencies and marketers that need to create custom QR codes immediately for upcoming campaigns. Learn about the tools you need to create QR code deep links designed to increase touch-free engagement. There is no need to install anything and technical resources are not required.
Agency Dashboard: App Deep Linking for Multiple Clients and Brands
Agencies often have more than one client that needs app deep linking capabilities for brand and social apps. URLgenius offers agencies innovative tools that let you create, manage and report on app deep links across multiple clients and domains. This feature will help you streamline your operations and help your team become more efficient and more profitable.
eBay Seller Q&A: How to Link to the eBay App vs. Website to Increase Revenue
In this eBay seller interview we learn how easy it is to create app deep links for affiliate marketing into the eBay app to avoid website login screens and to increase engagement and conversion. Creating eBay app deep links takes very little time plus you can use your brand's domain for your app deep links.
URLgenius Helps You Deep Link from Your Ionic App into Other Apps
Some app deep linking platforms do not require an SDK or any technical resources. You can request support for any app including your own app. The URLgenius platform, for example already supports linking into thousands of apps and billions of screens. This opens limitless cross-linking opportunities to or from your app and other apps. Here are some uses cases to get you thinking.
3 Ways to Optimize URL Schemes to Maximize App Deep Linking Opportunities
Whether your app is already established or still in development, your app deep linking possibilities are increasing exponentially and your marketing team or agency will continuously come across innovative campaign ideas that rely on URL schemes to increase app engagement and downloads. Following these three principles for developing a URL scheme taxonomy will ensure your app is ready to take advantage of every marketing opportunity that comes your way.
How to Increase Twitch Followers with App Deep Linking
Twitch players and marketers can use an app deep linking platform like URLgenius to update Twitch profile links with additional deep linking capabilities. Deep Linking platforms like URLgenius are designed for marketers and agencies and let you create an app deep link to any app including Twitch which you can test and implement immediately.
Messenger Bot Best Practices and App Deep Linking
Real use cases that take the new Facebook Messenger rules for bots into consideration. We asked Janice Gozalez, the CEO and Founder of the bot agency wittyfairy, for a list of her favorite Messenger implementations that can help your increase revenue and conversion and why URLgenius links play an important part of optimizing the customer experience.
How Restaurants Can Increase Conversion on Food Delivery Apps with App Deep Linking
App deep linking platforms like URLgenius let you update restaurant profile links with additional deep linking capabilities. Easy-to-use and supports a wide range of different food apps. You can typically control the fallback destination for when the app is not installed.
How to Generate a WhatsApp Deep Link with a Pre-Populated Message
WhatsApp deep links that are pre-populated with a specific message will encourage your audience to engage with your company on certain topics and can help you increase revenue, improve customer satisfaction and streamline your operations. This post will take you through the steps for creating a deep link to WhatsApp with a pre-populated message while controlling the fallback destination for those that don't have the app installed.
One Deep Link that Opens iTunes on iOS and Spotify on Android
Regular URLs for music cannot always open music streaming apps and instead your visitor is sent to a mobile website to login they they abandon. Inaddition, each music streaming platform has their own links that open their own app requiring marketers to promote multiple links. When most of your iOS listeners prefer iTunes while Android listeners prefer Spotify or another music app, a single campaign link that can open either app is ideal.
School of Bots Q&A: Messenger Policy Changes March 2020
We sat down with Natasha Takahashi, Chief Marketing Officer & Co-Founder of School of Bots to talk about the upcoming policy changes to the Facebook Messenger platform in March 2020. We’ll also learn how app deep linking with URLgenius is an important part of their strategy as it relates to opening Messenger and other apps from different marketing channels.
4 Ways You Can Boost TikTok Engagement and Followers Now
The challenge with regular TikTok links is that they often do not open the TikTok app directly to your profile depending on the context in which you click the link. You might be taken to the TikTik app but not your profile or you might be taken to the TikTok website where you need to login. In addition, the embedded browsers for Facebook and Instagram typically route all app traffic to the mobile website making social advertising impossible. Marketers just need to update their TikTok links with a deep linking platform. You should not have to install anything and you should be able to test the deep link at no charge. This is an easy fix that takes only minutes and a solution you should implement for all your social content links.
AR Deep Links: How to Make Your Filters and Lenses Go Viral
When promoting your filter or lens it is a best practice to use a deep link instead of the standard web URL. An app deep link will get your visitor into your AR experience more efficently so you don’t lose any enagement due friction between browsers and apps or between apps. AR deep links are are also better than regular links for an Instagram filter or Snapchat lens because they give marketers or agencies control over where to send users that don’t have the app installed. An app deep link gives marketers more control over the entire brand experience whether the app in question (Instagram, Snapchat or the brand app) is installed or not.
How App Deep Linking to Messenger Can Yield a 12x Return on Ad Spend
App deep linking platforms designed for marketers and agencies don't require any technical resources. The deep link can be created simply by pasting the Facebook Messenger link into the platform. Placed behind the Facebook Messenger icon on the web landing page and other marketing channels in place of the regular messenger profile link.This will avoid the mobile web login for messenger dramatically increasing engagement with your bot.
Amplify Your Snapchat Lens Awareness and Engagment with App Deep Linking
Anyone can create deep links into Snapchat Lenses for use in other apps and marketing channels. Deep linking to your Snapchat lens from email, websites, QR codes or other apps gets your audience back into Snapchat directly to your lens with one click.
How to Minimize Mobile Friction and Maximize Sales this Holiday Season
Marketers and agencies like no-tech deep linking solutions like URLgenius because they decrease friction while letting the retailer maintain control of the customer experience and the resulting data. That data often shows that getting consumers back into the retailer's app from social and other channels is important because studies have shown that consumers prefer apps over websites. When marketers have control over app deep linking strategies across channels including social media they have an opportunity to increase revenue dramatically because apps can often convert three times the rate of mobile sites.
Google’s Unified App and Web Reporting Inspires New Deep Linking Strategies
Google's unified app and web analytics will help marketers discover new engagement insights as customers move between the app and website from different marketing channels. The new unified report can help marketers understand and predict the consumer journey which in turn can help the business create better brand and commerce experiences. Marketers from the web and app teams should work together to develop new deep link strategies for campaigns across channels. Deep link platforms allow the marketer to manually or dynamically append UTM parameters to both the web and app destinations all within a single link.
4 Ways Music Marketers Can Increase Mobile Conversion
App deep links for Spotify and other music streaming apps can be used in any marketing channel. The key is to avoid mobile website logins and make sure the links to your artists, tracks and playlists can open the app vs. website. Here are four innovative tactics that music marketers can try right now.
5 App Deep Linking Myths
The links you find in emails, display ads, search results or just about any marketing channel nowadays will often open a mobile app instead of a website. Sending all traffic to the advertiser’s mobile website is now the worst option when trying to optimize today’s complex consumer journey.The challenge for marketers and agencies is making sense of deep linking technology.There are many solutions out there that can help with app deep linking challenges but most are designed for app developers which puts the user experience outside of a marketer’s control. To get control over the customer journey, marketers and agencies need to understand these five commonly held myths about app deep linking.
Why Doesn't App Deep Linking Always Work?
App deep linking with Universal Links and Firebase is confusing because sometimes it works and sometimes it doesn't. Deep linking doesn't have to be a headache for marketers and agencies. This article explains why and how marketers can use cloud-based deep linking platforms to create their own deep links independent of these technologies.
YouTube Best Practices: Turn Viewers Into Subscribers
No matter what type of YouTube content you’re promoting, a profile, a channel, or a specific video, avoid mobile website logins. Make sure your YouTube links can open the YouTube app for iOS and Android. Marketers and agencies need to update their YouTube links with a cloud-based deep linking platform that is designed for marketers and agencies where one can compose and test deep links immediately.
7 Ways to Turbocharge Your Instagram ROI
Seven Instagram app deep linking strategies designed to help you get more from your Instagram budget - more followers, more likes, more comments and most importantly, more return on investment. Learn how to deep link directly to photos, videos hashtags and IGTV. Consumers spend a lot of time in Instagram so marketers also need to link from Instagram stories or profile to their brand's app or localized website. Seven key strategies you can implement today.
Apple, Google Block Cross-Site Tracking
As agencies and marketers plan for Q4, there are radical changes brewing within the online advertising ecosystem. Privacy concerns are forcing profound changes to online tracking that will change the availability of targeted audiences for retargeting and other marketing. The result is an industry shift that places greater focus on social marketing as well as first-party marketing tactics. Attribution as we know it today will change. No more installing SDKs that use fingerprinting and cross-site tracking. Instead, Apple and Google both advocate the same best practice when it comes to attribution: appending parameters to pass data from one destination to the website or mobile app.
We Are Social: URLgenius Tool Review
URLgenius is used by all types of companies around the world including marketing agencies large and small. We Are Social is a global agency with europe, asia and the United States. Recently, the company did some testing with URLgenius and were so impressed with the platform, paid media manager, Alexandra Williams, participated in a blog post about her experience and why URLgenius is an important part of their deep linking strategy for paid social media campaigns. The original Q&A is posted on the We Are Social blog for Germany. That same Q&A and product review has been translated and republished here for our english readers.
How to Setup Your Web Domain to Create QR Codes and App Deep Links
Cloud-based platform like URLgenius do not require an SDK to setup branded domains. The only technical requirement is to have the administrator or the hosting provider for your website create what’s called a “CName record” for the domain or subdomain and have it point to the URLgenius server. In addition, such platform oftern do not charge a setup fee and only charge on a CPC or a fixed monthly fee based on click ranges. Look for a solution test clicks when setting up your app deep linking account. Zero tech resources and zero testing cost make app deep linking with branded domains a win\win for marketers looking for a unique competitive advantage.
10 Ways to Use QR Codes Like Amazon
The takeaway for marketers is clear: Amazon is showing consumers what mobile-first catalog experiences can look and feel like. If you’ve been sitting on the QR sidelines, you have more than permission – you’ve got pressure now to keep up. The good news: you don’t need Amazon’s vast resources to create a similar kind of low-friction, interconnected, mobile shopping experience from print marketing. Here are 10 QR-based strategies any merchant can use to win mobile commerce.
Deep Linking to Instagram TV Videos
When sharing IGTV links on Facebook the user needs to login. What if you are one of the millions of Instagram users who are already signed up and logged into the app? Rather than login to the Instagram website, most users will abandon at this point. That means your IGTV link may receive a lot of clicks but very little engagement. Opening the IGTV video in the app will result in more views, likes, sharing, and more followers for your brand. The solution is to use deep linking when promoting IGTV videos in other marketing channels. URLgenius now supports deep linking into Instagram TV content even when shared on other social networks like Facebook and Twitter. Marketers can now insert URLgenius IGTV deep links into emails, websites, display advertising and any other channel to more directly promote specific IGTV content.
Instagram Story Camera Deep Links
Today we’re excited to unveil a powerful new URLgenius capability for Instagram marketers: deep linking to the Instagram Stories camera on iOS and Android. For marketers, this means for the first time you can turn Instagram’s story camera into a mobile “landing page” by linking users directly to it from any marketing campaign or channel. This is great for engaging fans and influencers because it lets them move seamlessly from impulse to UGC-creation mode - while your campaign or hashtag is fresh in their minds, without having to separately open the app, or risk getting distracted by their feeds. Story camera deep links are a powerful mobile shortcut for brands and fans to engage more on Instagram, by making the app-only functionality of the stories camera instantly accessible from a web or browser based marketing channel. You can even use the QR code for your story camera deep link to open the Instagram Stories camera from printed materials.
Multi-Language Deep Linking by Language
Deep linking platforms like URLgenius allow marketers to route campaign traffic to one international site or to multiple sites and app destinations based on the language preference in the visitor’s browser. Agencies or marketing managers have complete control over routing without the need for costly technical resources. Marketers get more intelligent campaign links that enable campaign managers to: route to one site or as many language sites as needed from a single link, change routing on the fly while campaign links are in production, route to mobile apps and\or mobile websites from the same campaign link, avoid mobile website logins when app is installed, use multi-language deep links in any marketing channel including display ads, paid search, email and append UTM parameters for Google Analytics or other web or channel analytics other solutions.
Social Lab: Amazon Conversion Up 450%
Social Lab discovered that URLGenius mobile app deep linking was the solution for their mobile app conversion challenges. Meeting of the team’s requirements including: SaaS-based, global platform with support for Amazon and other shopping apps, a simple, easy-to-use interface designed for marketers, campaign managers and agencies, no SDK required and no technical implementation, support for any UTM analytics parameters including the Amazon affiliate program, the ability to adjust routing to the mobile app vs. mobile website while links are in production.
How to Generate Deep Links and QR Codes for Facebook Groups
Solutions like URLgenius let marketers update links to Facebook groups to detect and open the Facebook mobile app directly to that particular group page. This makes it easy to join and engage with the group immediately. URLgenius links for groups in Facebook can be promoted from any channel and will consistently open the Facebook mobile app for iOS and Android. Append UTM parameters to track app-opens, referring URL and geo.
Deep Linking To "Google My Business" Places
Solutions like URLgenius let marketers update links for Google My Business listings so they can detect and open the Google Maps mobile app directly to that particular business or place. URLgenius links for places in Google Maps can be promoted from any channel and will consistently open the Google Maps app for iOS and Android. URLgenius will track app-opens across iOS and Android as well as referring URL and geo.
App Deep Linking to Videos in Facebook
Solutions like [URLgenius](https://urlgeni.us "Deep Linking to Mobile Apps without SDKs or Development Resources") let marketers update links to the videos section of Facebook profiles so the links can detect and open the Facebook mobile app directly to that particular video in the profile. URLgenius links to videos in Facebook can be promoted from any channel and will consistently open the Facebook app on iOS and Android. Visitors will only be sent to the Facebook mobile website when the Facebook app is not installed on the device.
App Deep Linking to Reviews in Facebook
Solutions like URLgenius let marketers update links to Facebook reviews so they can detect and open the Facebook mobile app directly to that particular section in the profile. URLgenius links for Facebook reviews can be promoted from any channel and will consistently open the Facebook app on iOS and Android. Visitors will only be sent to the Facebook mobile website when the Facebook app is not installed on the device.
App Deep Linking to Events in Facebook
Solutions like URLgenius let marketers update Facebook event links so they can detect and open the Facebook mobile app to that particular page. URLgenius links for Facebook events can be promoted from any channel and will consistently open the Facebook app on iOS and Android. Visitors will only be sent to the Facebook mobile website when the Facebook app is not installed on the device.
How to Deep Link to Alexa Skills
Create deep links to Alexa skills without SDKs or development. URLgenius lets you update the link to your Alexa Skills so it can immediately open the Amazon shopping app to the right page. This can help you dramatically increase installs and engagement with your Alexa Skills.
Mobile App Deep Linking in an iOS 11 World
Apple's rollout of iOS 11 on September 19, 2017 unleashed a number of important changes and upgrades to the iOS consumer experience – creating opportunities and risks for mobile marketers looking to reach and engage app users. Collectively, the iOS 11 update represents a set of major advancements for deep linking and mobile marketing. Built-in QR code scanning campability in the camera, shortened cookie durations and improved app-open behavior.
Deep Linking to the New York Times Mobile App
URLgenius lets you update article links to the New York Times so they can detect the New York Times mobile app for iOS and Android. Opening the app will help you increase likes, engagement and followers among New York Times subscribers because your audience is instantly brought into the app from any device for iOS and Android without having to login to the mobile website. URLgenius is a cloud-based solution, there's no SDK and nothing to install.
URLgenius SoundCloud Deep Linking
One way music creators and promotors can understand listener engagement more effectively is to track SoundCloud mobile app opens across marketing channels and audiences. URLgenius lets you create custom links for SoundCloud profiles and songs while tracking app opens on iOS and Android. URLgenius analytics shows app opens by device as well as the referring URL and geography when available. You can also append UTM tracking parameters for Google Analytics and other tracking solutions. This is helpful for attributing SoundCloud app opens to certain channels including email, display or paid search.
Military.com Enlists Pure Oxygen Labs
A key part of Military.com’s mobile strategy is to increase downloads of its three mobile apps and to re-engage app users from weekly newsletters that highlight popular content. The marketing team at Military.com needed a deep linking solution that would enable the links in the newsletter to open the correct mobile app depending on the content being clicked. URLgenius providedM ilitary.com with an easy-to-use, cloud-based deep linking platform that supports all of their mobile apps for iOS and Android. For their 10 million members who use the iOS and Android apps, URLgenius increased the ability access over 200,000 pages of app content from email campaigns and other marketing channels.
Chrome and HTTPS: 40% of Retailers Not Ready
Google recently made an important annoucement about the Chrome web browser and "Not Secure" warnings on sites not using the HTTPS protocol. In short, Chrome will now make these warning more prominent by displaying the message in the address bar of the browser vs. specific fields on the page. The warning will be displayed on all "Incognito" pages.
App Deep Linking, UTMs and Attribution
The URLgenius mobile app deep linking platform is designed to support UTM parameters for any analytics application for Web, channel or app. You can also append parameters for more than one analytics package to the same link. You can include the parameters when creating or composing the URLgenius link (embedded approach) or append parameters to any URLgenius link. URLgenius does not require an SDk. Apply parameters for Apple, Android and other analytics SDKs you have already implemented.
Smart App Banners for Mobile Websites
Create iOS and Android smart banners for you app without SDKs. URLgenius Smart Banners route visitor traffic to the right app store or page in the app depending on platform and device and whether your mobile website visitor has the app installed. If the app is installed, the banner will open the app. If the app is not installed, the banner will open the appropriate app entry in iTunes or Google Play.
Deep Linking to Ecommerce Apps
URLgenius enables marketers to instantly create deep links to mobile apps without SDKs or technical resources. Test app vs. web conversion from any marketing channel. URLgenius deep linking will detect and open your mobile app vs. website when clicked from a mobile device that has the app is installed. If the app is not installed, the user is sent to a retailer's mobile website. You can even deploy an app vs. web choice page.
JibJab Increases App Downloads
Marketers and agencies are choosing the URLgenius platform for mobile app deep linking and app store links because it's easy-to-use, designed for marketing and doesn't require any technical resources. URLgenius also supports all browser and device configurations across iOS and Android. Learn how JibJab created and deployed their links immediately and saw dramatic increases in app downloads and engagement.
App Deep Linking and Display Advertising
URLgenius is the cloud-based app deep linking solution. It can help you break down marketing silos and improve the return on your mobile investments. Software development kits (SDKs) are not required and there is nothing to install. Marketers can test app linking to their brand app for iOS and\or Android from display campaigns immediately by replacing a single campaign link with a URLgenius link behind one banner.
Paid Search and Mobile App Deep Linking
In minutes, URLgenius app deep linking enables marketers for any app to implement single paid search campaign links that optimize traffic for mobile apps (iOS and Android) vs. mobile website. Marketers get more control over their campaign links, leverage existing analytics strategies and can remove the marketing silos that often exist between paid search and mobile app teams.
URLgenius Case Study: Snapchat Deep Linking
URLgenius deep linking for Snapchat opens the Snapchat app from any iOS or Android device while clicking through on desktop. The results are immediate as seen in this case study. Tarte Cosmetics gained thousands of followers in their first use of URLgenius. They were also able to track app-opens and discovered what percentage of their audience clicking on the link had the Snapchat app installed across iOS and Android. Follow the steps below to create a URLgenius link to your Snapchat profile.
Deep Linking to Facebook Messenger
URLgenius lets create a link to your brand's Facebook Messenger profile while tracking app opens across iOS, Android, referring URL and geography. Linking to your Messenger profile from multi-channel campaigns is an easy way to increase followers on Facebook Messenger while helping you understand your most engaged consumers.
How to Generate Telegram Deep Links and App QR Codes
URLgenius links for Telegram and promote it in your emails and on your website as a way for your audience to follow your brand. When clicked, URLgenius will track Telegram app opens across iOS and Android as well as geography and referring URL. One you start promoting your URLgenius Telegram link, the app-open rate for your link will tell you what percentage of your audience currently has the Telegram app installed. It is also an easy way to postion your brand as very forward thinking in the way it communicates with customers!
Mobile App Deep Linking on the Cloud
URLgenius is the enterprise grade, cloud-based approach to mobile app deep linking that uses an app's URL schemes. Marketers can update any web URL, giving the link the ability to detect and open the corresponding app. If the app is not installed, the user is routed to the designated fallback web URL or app store entry. Marketers can update one link for testing or scale to thousands of links for paid search, email and display campaigns.
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