Deep Linking Strategies for Omnichannel Marketers

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App Deep Linking, UTMs and Attribution

The URLgenius mobile app deep linking platform is designed to support UTM parameters for any analytics application for Web, channel or app. You can also append parameters for more than one analytics package to the same link. You can include the parameters when creating or composing the URLgenius link (embedded approach) or append parameters to any URLgenius link. URLgenius does not require an SDk. Apply parameters for Apple, Android and other analytics SDKs you have already implemented.

URLgenius Smart Banners

Create iOS and Android smart banners for you app without SDKs. URLgenius Smart Banners route visitor traffic to the right app store or page in the app depending on platform and device and whether your mobile website visitor has the app installed. If the app is installed, the banner will open the app. If the app is not installed, the banner will open the appropriate app entry in iTunes or Google Play.

Deep Linking to Ecommerce Apps

URLgenius enables marketers to instantly create deep links to mobile apps without SDKs or technical resources. Test app vs. web conversion from any marketing channel. URLgenius deep linking will detect and open your mobile app vs. website when clicked from a mobile device that has the app is installed. If the app is not installed, the user is sent to a retailer's mobile website. You can even deploy an app vs. web choice page.

JibJab Increases App Downloads

Marketers and agencies are choosing the URLgenius platform for mobile app deep linking and app store links because it's easy-to-use, designed for marketing and doesn't require any technical resources. URLgenius also supports all browser and device configurations across iOS and Android. Learn how JibJab created and deployed their links immediately and saw dramatic increases in app downloads and engagement.

App Deep Linking and Display Advertising

URLgenius is the cloud-based app deep linking solution. It can help you break down marketing silos and improve the return on your mobile investments. Software development kits (SDKs) are not required and there is nothing to install. Marketers can test app linking to their brand app for iOS and\or Android from display campaigns immediately by replacing a single campaign link with a URLgenius link behind one banner.

Paid Search and Mobile App Deep Linking

In minutes, URLgenius app deep linking enables marketers for any app to implement single paid search campaign links that optimize traffic for mobile apps (iOS and Android) vs. mobile website. Marketers get more control over their campaign links, leverage existing analytics strategies and can remove the marketing silos that often exist between paid search and mobile app teams.

Case Study: Instagram App Deep Linking

Rent the Runway is increasing Instagram followers and engagement with URLgenius, the easy-to-use mobile app deep linking platform designed for marketers and agencies. Create marketing links that can detect and open social apps and brand apps. Deep linking support for Instagram profiles, hashtags and individual pictures.

URLgenius Case Study: Snapchat Deep Linking

URLgenius deep linking for Snapchat opens the Snapchat app from any iOS or Android device while clicking through on desktop. The results are immediate as seen in this case study. Tarte Cosmetics gained thousands of followers in their first use of URLgenius. They were also able to track app-opens and discovered what percentage of their audience clicking on the link had the Snapchat app installed across iOS and Android. Follow the steps below to create a URLgenius link to your Snapchat profile.

Deep Linking to Facebook Messenger

URLgenius lets create a link to your brand's Facebook Messenger profile while tracking app opens across iOS, Android, referring URL and geography. Linking to your Messenger profile from multi-channel campaigns is an easy way to increase followers on Facebook Messenger while helping you understand your most engaged consumers.

Deep Linking to Telegram Channels

URLgenius links for Telegram and promote it in your emails and on your website as a way for your audience to follow your brand. When clicked, URLgenius will track Telegram app opens across iOS and Android as well as geography and referring URL. One you start promoting your URLgenius Telegram link, the app-open rate for your link will tell you what percentage of your audience currently has the Telegram app installed. It is also an easy way to postion your brand as very forward thinking in the way it communicates with customers!

One App Store Link for iTunes and Google Play

URLgenius lets you create one intelligent link that routes traffic to Apple iTunes or Google Play depending on the device clicking the link. URLgenius app store links help you remove a step in the consumer journey by taking your visitors directly to iTunes or Google Play to download your app. This is incredibly effective in cases where the consumer does not need any additional information about the app prior to visiting the app store.

Instagram App Deep Linking to Hashtags

Updating your campaign hashtags with URLgenius will will detect and immediately open the Instagram app for iOS or Android directly to the right page. This is called mobile app deep linking and using Instagram app deep links will get more followers and more engagement faster by avoiding that mobile website login.

Mobile App Deep Linking on the Cloud

URLgenius is the enterprise grade, cloud-based approach to mobile app deep linking that uses an app's URL schemes. Marketers can update any web URL, giving the link the ability to detect and open the corresponding app. If the app is not installed, the user is routed to the designated fallback web URL or app store entry. Marketers can update one link for testing or scale to thousands of links for paid search, email and display campaigns.

Deep Linking to Specific Instagram Pics

Links to individual Instagram pics cannot open the Instagram app for iOS or Android. The link will bring your visitor to the Instagram mobile website where the user needs to login to like or engage with the photo. URLgenius lets you update individual Instagram pic links so the links can detect and open the Instagram app for iOS and Android.

Email Marketing and App Deep Linking

Email marketing links that cannot detect mobile apps create bad customer experiences by ignoring current and potential mobile app shoppers. This leads to lost engagement, app installs and ultimately revenue. At every mobile moment, including email, retailers should check for their mobile app before routing customers to the mobile website. URLgenius efficiently routes customers to any destination (desktop, mobile web app) from one link.

Deep Linking to the Amazon Shopping App

URLgenius allows sellers, marketers and, agencies to update Amazon category and product links so they can detect and open the Amazon Shopping app when found on the user's mobile device. Deep linking to the Amazon Shopping app vs. mobile website will help you increase brand engagement, product consideration and ultimately revenue.

YouTube Mobile App vs. Website Deep Linking

URLgenius allows marketers to update YouTube profile and video links so they can open the Youtube app when detected on the user's mobile device. Deep linking to the YouTube mobile app for iOS or Android vs. the mobile website will help you increase followers, views and engagement.

Deep Linking: Track Snapchat App Opens

Link to your Snapchat profile from any marketing channel. URLgenius deep linking to your Snapchat profile will provide you with access to a wide range of insights including visitors, clicks and Snapchat app open rates by platform and device. Creat multiple links to your profile for different campaigns and markeitng channels.

Facebook App Deep Linking Step-by-Step

Update the link to your Facebook profile so it can open the Facebook mobile app for iOS and Android. When your visitors click on your updated profile link, URLgenius will instantly detect and open the Facebook app for iOS or Android. This makes it easier for your visitors like and follow your profile or engage with your content.

Instagram Mobile App Deep Linking

URLgenius lets you update the link to your Instagram profile so it can detect the Instagram mobile app for iOS and Android. This will help you increase likes, engagement and followers as your audience is instantly brought back into the Instagram mobile app for iOS and Android. Follow these steps to update your Instagram profile link.