URLgenius Blog

Best Practices & Case Studies

How to Create Dynamic QR Codes for Your Email Marketing Strategy
How to Create Dynamic QR Codes for Your Email Marketing Strategy

Dynamic QR codes that drive email marketing are a fun and new way to drive ...

Aug 05, 2022
How to Create Dynamic QR Codes for Your SMS Marketing Strategy
How to Create Dynamic QR Codes for Your SMS Marketing Strategy

Combining the reach of SMS marketing with the QR codes— another seemingly u...

Aug 04, 2022
How To Link From the TikTok App To the Amazon App With Mobile App Deep Linking
How To Link From the TikTok App To the Amazon App With Mobile ...

TikTok has eclipsed the world of social media apps, and the company's adver...

Jul 29, 2022
Maximize Your Email Marketing Strategy and Performance With Mobile App Deep Linking
Maximize Your Email Marketing Strategy and Performance With Mo...

Want to turbocharge your email strategy to include your app? Now is the tim...

Jul 28, 2022
URLgenius Is Your Passport To Multi-Language QR Codes
URLgenius Is Your Passport To Multi-Language QR Codes

Create single QR code that can immediately routes your customer to the righ...

Jul 22, 2022
How To Increase Retail & Ecommerce Sales With QR Codes
How To Increase Retail & Ecommerce Sales With QR Codes

QR codes are quickly transforming retail, e-commerce, and digital marketing...

Jul 20, 2022
Amazon Marketing: How To Increase Sales on Amazon With Amazon Linking & QR Codes
Amazon Marketing: How To Increase Sales on Amazon With Amazon ...

URLgenius allows sellers, marketers and, agencies to update Amazon category...

Jul 19, 2022
TikTok Advertising: Create a Custom TikTok QR Code for Your Brand
TikTok Advertising: Create a Custom TikTok QR Code for Your Brand

Whether you place your custom TikTok QR throughout your email campaigns or ...

Jul 15, 2022
How to Make and Use QR Codes for Insurance and Finance Companies
How to Make and Use QR Codes for Insurance and Finance Companies

Insurance and finance companies have a unique opportunity to reach more cus...

Jul 13, 2022
How To Create Your Own Instagram QR Code
How To Create Your Own Instagram QR Code

As Instagram's popularity has skyrocketed, QR codes that open apps have als...

Jul 06, 2022
How to Create a QR Code To Open the Facebook App To Your Profile
How to Create a QR Code To Open the Facebook App To Your Profile

Facebook QR codes are now a popular way to increase followers and engagemen...

Jun 29, 2022
5 Ways to Use QR Codes to Promote Finance Apps to Increase Installs, Engagement and Transactions
5 Ways to Use QR Codes to Promote Finance Apps to Increase Ins...

Financial firms with mobile apps have an opportunity to implement enterpris...

May 18, 2022
How to Create QR Codes that Open Healthcare Apps and Increase Patient Engagement
How to Create QR Codes that Open Healthcare Apps and Increase ...

The QR code has become an important tool for driving patient patient engage...

May 09, 2022
How to Append Campaign Attribution Tags for Google Analytics to App Deep Links
How to Append Campaign Attribution Tags for Google Analytics t...

Google Analytics can be used for apps in the same way it’s used for website...

Apr 21, 2022
Health and Fitness Apps Are at Risk of Scaring Away Users with Surveillance Marketing
Health and Fitness Apps Are at Risk of Scaring Away Users with...

To shed some light on surveillance marketing among Health and Fitness apps,...

Apr 19, 2022
How a DTC Oral Care Brand Increased Amazon Conversion +200% on Instagram, Facebook, and TikTok Ads
How a DTC Oral Care Brand Increased Amazon Conversion +200% on...

Any Amazon Seller for any product can learn from this case study on how to ...

Apr 12, 2022
How About that Super Bowl QR Code? 7 Lessons for Marketers
How About that Super Bowl QR Code? 7 Lessons for Marketers

What did you think about the Super Bowl ad with the QR code bouncing around...

Feb 14, 2022
Are Finance Apps Putting Consumer Trust at Risk When Permission To Track is Denied?
Are Finance Apps Putting Consumer Trust at Risk When Permissio...

Are fintech companies putting their consumer trust at risk when it comes to...

Feb 04, 2022
New Research Across 200 iOS Apps Hints that Surveillance Marketing is Still Going Strong
New Research Across 200 iOS Apps Hints that Surveillance Marke...

iOS 15.2 introduced a new App Privacy Report that shows you whether apps yo...

Jan 20, 2022
How to Link into Your App From Instagram Link Stickers Using Your Brand's Domain
How to Link into Your App From Instagram Link Stickers Using Y...

Using your brand's domain with Instagram Link Stickers presents brand conti...

Oct 13, 2021
How City and Language Insights Can Help Marketers Optimize App Deep Linking Campaigns
How City and Language Insights Can Help Marketers Optimize App...

Visits by city and the language-region preferences of your audience are imp...

Sep 21, 2021
How to Optimize Small QR Code Sizes to Maximize QR Scans
How to Optimize Small QR Code Sizes to Maximize QR Scans

Wondering about the smallest QR code size that can still function? Or the m...

Aug 02, 2021
The 5 Most Common QR Code Fails Marketers Make
The 5 Most Common QR Code Fails Marketers Make

Your QR code strategy should delight your audience not disappoint with code...

May 17, 2021
3 Ways to Inspire Brand Confidence with Your QR Strategy
3 Ways to Inspire Brand Confidence with Your QR Strategy

If your QR campaigns are causing more frustration than conversions, you’re ...

May 03, 2021
QR Codes: Then, Now & What You Need to Know for Success Tomorrow
QR Codes: Then, Now & What You Need to Know for Success Tomorrow

One of those rising stars of contactless marketing is the QR code. But bein...

Apr 21, 2021
Bracing for Impact: iOS 14, Advertising and App Privacy
Bracing for Impact: iOS 14, Advertising and App Privacy

Apple's new privacy policy presents new challenges for marketers. Whether y...

Feb 18, 2021
Podcast Marketing and How Marketers Can Avoid the Number One Promotion Mistake
Podcast Marketing and How Marketers Can Avoid the Number One P...

Podcast marketing is now a hot trend but promoting them can be challenging....

Feb 04, 2021
The Deep Secret to Increasing Engagement and Sales in Your Amazon Storefront
The Deep Secret to Increasing Engagement and Sales in Your Ama...

Third-party apps like Facebook do not seamlessly communicate with the Amazo...

Jan 11, 2021
Ozy Media Q&A: Why App Deep Linking to Social Media and Other Apps is the Key to Engagement
Ozy Media Q&A: Why App Deep Linking to Social Media and Other ...

We sat down with James Watkins, Associate Director of Marketing at Ozy Medi...

Dec 23, 2020
How to Launch Your Product on Marketplaces in 2021 and Beyond
How to Launch Your Product on Marketplaces in 2021 and Beyond

Rebaid, the service that connects marketplace sellers and brand owners with...

Nov 03, 2020
How to Link into a Specific Post in the Facebook App
How to Link into a Specific Post in the Facebook App

How do your get your Facebook audience to focus on a specific post especial...

Nov 02, 2020
Amazon Affiliate Q&A: How App Deep Linking Triples Conversion
Amazon Affiliate Q&A: How App Deep Linking Triples Conversion

We sat down with the owner of an affiliate publisher site in Europe to lear...

Sep 29, 2020
iOS 14: Shift Focus to Organic App Install Strategies While You Have Time
iOS 14: Shift Focus to Organic App Install Strategies While Yo...

The transition to a new app install ecosystem for iOS will no doubt be chal...

Sep 23, 2020
Amazon Agency Expert Q&A: How AGM Doubles Conversion for Amazon Sellers
Amazon Agency Expert Q&A: How AGM Doubles Conversion for Amazo...

We sat down with Manuel Suarez, CEO and Founder of Attention Grabbing Media...

Sep 22, 2020
Smarter App Install Banners: A Radically Easy Approach To Grow Organic App Installs
Smarter App Install Banners: A Radically Easy Approach To Grow...

This post will outline how you can implement app install banners for your w...

Aug 24, 2020
Leading Sports and Outdoor Gear Retailer Boosts iOS and Android App Installs 300%
Leading Sports and Outdoor Gear Retailer Boosts iOS and Androi...

This was a wildly successful solution for us and the results exceeded our e...

Aug 20, 2020
How to Create SMS Text Deep Links and QR Codes for iOS and Android Devices
How to Create SMS Text Deep Links and QR Codes for iOS and And...

Marketers can create SMS app deep links that will open the visitor's SMS ap...

Jul 27, 2020
How to Create an App Deep Link and Custom QR Code to Your Venmo Profile
How to Create an App Deep Link and Custom QR Code to Your Venm...

This blog post is about app deep linking to your Venmo profile. The benefit...

Jul 20, 2020
How One Link to Both App Stores Can Grow App Installs and Attribution Data
How One Link to Both App Stores Can Grow App Installs and Attr...

App store icons provide a familiar experience but separate links can be ine...

Jul 13, 2020
iOS 14 and Tracking Consent Requirements Cast Doubt Over Attribution Platforms
iOS 14 and Tracking Consent Requirements Cast Doubt Over Attri...

Apple is making moves to gain more control over advertising and attribution...

Jun 30, 2020
How to Instantly Create Custom QR Codes to Open Apps and Websites
How to Instantly Create Custom QR Codes to Open Apps and Websites

This blog post is for anyone researching QR codes and for agencies and mark...

Jun 25, 2020
Agency Dashboard: App Deep Linking for Multiple Clients and Brands
Agency Dashboard: App Deep Linking for Multiple Clients and Br...

Agencies often have more than one client that needs app deep linking capabi...

Jun 04, 2020
eBay Seller Q&A: How to Link to the eBay App vs. Website to Increase Revenue
eBay Seller Q&A: How to Link to the eBay App vs. Website to In...

In this eBay seller interview we learn how easy it is to create app deep li...

Jun 03, 2020
How To Setup Paid Search Campaigns with App Deep Linking
How To Setup Paid Search Campaigns with App Deep Linking

You don’t need SDKs or technical resources to update your paid search campa...

Jun 02, 2020
URLgenius Helps You Deep Link from Your Ionic App into Other Apps
URLgenius Helps You Deep Link from Your Ionic App into Other Apps

Some app deep linking platforms do not require an SDK or any technical reso...

May 14, 2020
3 Ways to Optimize URL Schemes to Maximize App Deep Linking Opportunities
3 Ways to Optimize URL Schemes to Maximize App Deep Linking Op...

Whether your app is already established or still in development, your app d...

Apr 29, 2020
How to Increase Twitch Followers with App Deep Linking
How to Increase Twitch Followers with App Deep Linking

Twitch players and marketers can use an app deep linking platform like URLg...

Apr 13, 2020
Messenger Bot Best Practices and App Deep Linking
Messenger Bot Best Practices and App Deep Linking

Real use cases that take the new Facebook Messenger rules for bots into con...

Apr 06, 2020
How Restaurants Can Increase Conversion on Food Delivery Apps with App Deep Linking
How Restaurants Can Increase Conversion on Food Delivery Apps ...

App deep linking platforms like URLgenius let you update restaurant profile...

Mar 28, 2020
How to Create a WhatsApp Deep Link with a Pre-Populated Message
How to Create a WhatsApp Deep Link with a Pre-Populated Message

WhatsApp deep links that are pre-populated with a specific message will enc...

Mar 09, 2020
One Deep Link that Opens iTunes on iOS and Spotify on Android
One Deep Link that Opens iTunes on iOS and Spotify on Android

Regular URLs for music cannot always open music streaming apps and instead ...

Feb 27, 2020
School of Bots Q&A: Messenger Policy Changes March 2020
School of Bots Q&A: Messenger Policy Changes March 2020

We sat down with Natasha Takahashi, Chief Marketing Officer & Co-Founder of...

Feb 10, 2020
4 Ways You Can Boost TikTok Engagement and Followers Now
4 Ways You Can Boost TikTok Engagement and Followers Now

The challenge with regular TikTok links is that they often do not open the ...

Jan 23, 2020
AR Deep Links: How to Make Your Filters and Lenses Go Viral
AR Deep Links: How to Make Your Filters and Lenses Go Viral

When promoting your filter or lens it is a best practice to use a deep link...

Jan 21, 2020
How App Deep Linking to Messenger Can Yield a 12x Return on Ad Spend
How App Deep Linking to Messenger Can Yield a 12x Return on Ad...

App deep linking platforms designed for marketers and agencies don't requir...

Jan 13, 2020
Amplify Your Snapchat Lens Awareness and Engagment with App Deep Linking
Amplify Your Snapchat Lens Awareness and Engagment with App De...

Anyone can create deep links into Snapchat Lenses for use in other apps and...

Nov 26, 2019
How to Minimize Mobile Friction and Maximize Sales this Holiday Season
How to Minimize Mobile Friction and Maximize Sales this Holida...

Marketers and agencies like no-tech deep linking solutions like URLgenius b...

Nov 19, 2019
Google’s Unified App and Web Reporting Inspires New Deep Linking Strategies
Google’s Unified App and Web Reporting Inspires New Deep Linki...

Google's unified app and web analytics will help marketers discover new eng...

Sep 25, 2019
4 Ways Music Marketers Can Increase Mobile Conversion
4 Ways Music Marketers Can Increase Mobile Conversion

App deep links for Spotify and other music streaming apps can be used in an...

Sep 18, 2019
5 App Deep Linking Myths
5 App Deep Linking Myths

The links you find in emails, display ads, search results or just about any...

Sep 10, 2019
Why Doesn't App Deep Linking Always Work?
Why Doesn't App Deep Linking Always Work?

App deep linking with Universal Links and Firebase is confusing because som...

Aug 22, 2019
YouTube Best Practices: Turn Viewers Into Subscribers
YouTube Best Practices: Turn Viewers Into Subscribers

No matter what type of YouTube content you’re promoting, a profile, a chann...

Aug 20, 2019
7 Ways to Turbocharge Your Instagram ROI
7 Ways to Turbocharge Your Instagram ROI

Seven Instagram app deep linking strategies designed to help you get more f...

Aug 16, 2019
Apple, Google Block Cross-Site Tracking
Apple, Google Block Cross-Site Tracking

As agencies and marketers plan for Q4, there are radical changes brewing wi...

Jun 03, 2019
We Are Social: URLgenius Tool Review
We Are Social: URLgenius Tool Review

URLgenius is used by all types of companies around the world including mark...

Apr 25, 2019
How to Setup Your Web Domain to Create QR Codes and App Deep Links
How to Setup Your Web Domain to Create QR Codes and App Deep L...

Cloud-based platform like URLgenius do not require an SDK to setup branded ...

Feb 27, 2019
10 Ways to Use QR Codes Like Amazon
10 Ways to Use QR Codes Like Amazon

The takeaway for marketers is clear: Amazon is showing consumers what mobil...

Nov 27, 2018
Deep Linking to Instagram TV Videos
Deep Linking to Instagram TV Videos

When sharing IGTV links on Facebook the user needs to login. What if you ar...

Jun 26, 2018
Instagram Story Camera Deep Links
Instagram Story Camera Deep Links

Today we’re excited to unveil a powerful new URLgenius capability for Insta...

Jun 01, 2018
Multi-Language Deep Linking by Language
Multi-Language Deep Linking by Language

Deep linking platforms like URLgenius allow marketers to route campaign tra...

Mar 07, 2018
Social Lab: Amazon Conversion Up 450%
Social Lab: Amazon Conversion Up 450%

Social Lab discovered that URLGenius mobile app deep linking was the soluti...

Feb 26, 2018
How to Make Deep Links and QR Codes for Facebook Groups
How to Make Deep Links and QR Codes for Facebook Groups

Solutions like URLgenius let marketers update links to Facebook groups to d...

Feb 14, 2018
Deep Linking To "Google My Business" Places
Deep Linking To "Google My Business" Places

Solutions like URLgenius let marketers update links for Google My Business ...

Feb 06, 2018
App Deep Linking to Videos in Facebook
App Deep Linking to Videos in Facebook

Solutions like [URLgenius](https://urlgeni.us "Deep Linking to Mobile Apps ...

Jan 17, 2018
App Deep Linking to Reviews in Facebook
App Deep Linking to Reviews in Facebook

Solutions like URLgenius let marketers update links to Facebook reviews so ...

Jan 11, 2018
App Deep Linking to Events in Facebook
App Deep Linking to Events in Facebook

Solutions like URLgenius let marketers update Facebook event links so they ...

Jan 09, 2018
How to Create QR Codes for Mobile Apps
How to Create QR Codes for Mobile Apps

Deep linking platforms like URLgenius are designed for marketers and agenci...

Nov 01, 2017
How to Deep Link to Alexa Skills
How to Deep Link to Alexa Skills

Create deep links to Alexa skills without SDKs or development. URLgenius le...

Oct 10, 2017
Mobile App Deep Linking in an iOS 11 World
Mobile App Deep Linking in an iOS 11 World

Apple's rollout of iOS 11 on September 19, 2017 unleashed a number of impor...

Oct 02, 2017
Deep Linking to the New York Times Mobile App
Deep Linking to the New York Times Mobile App

URLgenius lets you update article links to the New York Times so they can d...

Sep 26, 2017
URLgenius SoundCloud Deep Linking
URLgenius SoundCloud Deep Linking

One way music creators and promotors can understand listener engagement mor...

Sep 15, 2017
How to Create Spotify Track Deep Links and QR Codes that Grow Followers
How to Create Spotify Track Deep Links and QR Codes that Grow ...

One way that public relations firms can promote artists and songs more effe...

Sep 12, 2017
Military.com Enlists Pure Oxygen Labs
Military.com Enlists Pure Oxygen Labs

A key part of Military.com’s mobile strategy is to increase downloads of it...

Sep 04, 2017
Chrome and HTTPS: 40% of Retailers Not Ready
Chrome and HTTPS: 40% of Retailers Not Ready

Google recently made an important annoucement about the Chrome web browser ...

Aug 23, 2017
App Deep Linking, UTMs and Attribution
App Deep Linking, UTMs and Attribution

The URLgenius mobile app deep linking platform is designed to support UTM p...

May 05, 2017
Smart App Banners for Mobile Websites
Smart App Banners for Mobile Websites

Create iOS and Android smart banners for you app without SDKs. URLgenius Sm...

May 02, 2017
Deep Linking to Ecommerce Apps
Deep Linking to Ecommerce Apps

URLgenius enables marketers to instantly create deep links to mobile apps w...

Apr 19, 2017
JibJab Increases App Downloads
JibJab Increases App Downloads

Marketers and agencies are choosing the URLgenius platform for mobile app d...

Apr 12, 2017
App Deep Linking and Display Advertising
App Deep Linking and Display Advertising

URLgenius is the cloud-based app deep linking solution. It can help you bre...

Apr 06, 2017
Paid Search and Mobile App Deep Linking
Paid Search and Mobile App Deep Linking

In minutes, URLgenius app deep linking enables marketers for any app to imp...

Mar 30, 2017
Case Study: Get Instagram Followers Faster with Instagram App Deep Linking
Case Study: Get Instagram Followers Faster with Instagram App ...

Rent the Runway is increasing Instagram followers and engagement with URLge...

Mar 23, 2017
URLgenius Case Study: Snapchat Deep Linking
URLgenius Case Study: Snapchat Deep Linking

URLgenius deep linking for Snapchat opens the Snapchat app from any iOS or ...

Mar 21, 2017
Deep Linking to Facebook Messenger
Deep Linking to Facebook Messenger

URLgenius lets create a link to your brand's Facebook Messenger profile whi...

Mar 12, 2017
How to Create Telegram Deep Links and App QR Codes
How to Create Telegram Deep Links and App QR Codes

URLgenius links for Telegram and promote it in your emails and on your webs...

Mar 09, 2017
How to Create a Single QR Code and Link that Opens the iOS App Store or Google Play
How to Create a Single QR Code and Link that Opens the iOS App...

URLgenius lets you create one intelligent link that routes traffic to Apple...

Mar 06, 2017
How to Create App Deep Links for Instagram Hashtags
How to Create App Deep Links for Instagram Hashtags

Updating your campaign hashtags with URLgenius will will detect and immedia...

Mar 01, 2017
Mobile App Deep Linking on the Cloud
Mobile App Deep Linking on the Cloud

URLgenius is the enterprise grade, cloud-based approach to mobile app deep ...

Feb 27, 2017
Deep Linking to Specific Instagram Pics
Deep Linking to Specific Instagram Pics

Links to individual Instagram pics cannot open the Instagram app for iOS or...

Feb 23, 2017
How to Make YouTube App Deep Links and QR Codes That Grow Your Subscribers
How to Make YouTube App Deep Links and QR Codes That Grow Your...

URLgenius allows marketers to update YouTube profile and video links so the...

Feb 08, 2017
Deep Linking: Track Snapchat App Opens
Deep Linking: Track Snapchat App Opens

Link to your Snapchat profile from any marketing channel. URLgenius deep li...

Feb 02, 2017
How to Make Deep Links and App QR Codes for Facebook
How to Make Deep Links and App QR Codes for Facebook

Update the link to your Facebook profile so it can open the Facebook mobile...

Jan 31, 2017
How to Make Deep Links and QR Codes for Instagram that Grow Your Followers
How to Make Deep Links and QR Codes for Instagram that Grow Yo...

URLgenius lets you update the link to your Instagram profile so it can dete...

Jan 26, 2017
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