With tighter budgets and higher stakes, brands need to make every click count. If your social ad traffic isn’t showing up in analytics, the in-app browser is likely to blame. URLgenius helps brands regain control over mobile link behavior — improving tracking, attribution, and results. This post explains the problem and the fix when it comes to passing Google Analytics UTM tracking tags from social media campaigns.

Why do creators, brands and agencies choose URLgenius over other lesser priced solutions. The answer reliabiilty. In digital marketing, your links are more than just a click—they’re revenue, reputation, and reach. Whether you’re a global brand or an independent creator, downtime isn’t just inconvenient—it’s expensive. Read on to learn more.

This National Creator Day, URLgenius is shining a bright light on the hustle, heart, and high-tech savvy of today's creators with the release of our latest Creator Lightning Survey. The headline? A whopping 59% of creators are now teaming up with AI to turbocharge their workflows, boost earnings, and outsmart an economy where more than half of full-time creators are feeling the pinch from slower consumer spending.

If you're only doing brand deal, the potential to command sizable fees for such work might have initially attracted you to become an influencer. But just as most wannabe actors who head to Hollywood don’t become stars, most influencers don’t make a living exclusively from big-name brand deals. Getting started as an ecommernce influencer gives you complete control over which products to promote. Here are some tips to get started.

TikTok has a strong appeal among consumers. Approximately 58% of TikTok users shop directly on the platform, equating to over 1 billion users globally and around 70 million in the United States (AMZScout). But it’s not just consumers that are flocking to TikTok Shop. By September 2023, over 100,000 creators had joined TikTok Shop's Affiliate Program (Wecantrack). What is the easiest and most lucrative way to earn more on TikTok Shop? Read on to find out the answer!

If you're a TikTok or TikTok Shop creator and you use links in your TikTok bio, you may have found that the app links aren’t opening an app, but instead prompting users with a mobile browser log-in page. This is because TikTok is blocking all "link in bio" links from opening out of the app. URLgenius is excited to announce a fix called the TikTok Bio Helper, which is an easy solution that solves this issue for TikTok creators using URLgenius app links in their link in bio.

The URLgenius Marketplace offers access to a growing selection of 300,000 Amazon products from thousands of popular brands, with payouts ranging from 4% to 40%, It’s the largest integrated marketplace available in the influencer marketing technology space! Creators have already started using it to earn higher commissions on a wide variety of proven, high-value products. In this blog post, we’re going to tell you how you can make the most of this groundbreaking new tool and get those additional income streams flowing.

When promoting products on TikTok Shop to earn affiliate commissions, there are a lot of rules to be aware of to ensure your video doesn't violate any policies. In this post, you'll learn about some of most common TikTok Shop content violations and how URLgenius can help you resolve them.

Valentine's Day is one of the biggest shopping events of the year, and with the right marketing strategies it can be a golden golden opportunity for creators to boost earnings. Whether you’re creating content for Amazon, TikTok or other platforms, combining your creative Valentine’s Day campaigns with proven strategies from URLgenius will open the door to maximizing commissions. Here are five Valentine’s Day marketing ideas that will help you make the most of the season of love.

In this blog post, we’ll explore how to connect Meta Pixel (formerly known as Facebook Pixel) in Ads Manager with URLgenius links to optimize ad performance and maximize remarketing opportunities. You can easily add your Meta pixels to your URLgenius app links to track activity like page views and other events.

The year 2024 dispelled any lingering doubts about the importance of influencer marketing. Nearly 83% of U.S. companies with more than 100 employees were estimated to have worked with influencers, up 28% from just four years earlier. At the end of 2024, nearly half of consumers admitted to making purchases based on influencer posts. From artificial intelligence to nano-influencers, here are 5 creator economy trends to keep an eye on.

What do brands and ecommerce influencers want from each other when it comes to successful win-win relationships? Find out in this blog post where we share the results of our latest creator economy survey commissioned jointly with URLgenius and Impact.com. You'll learn how brands and influencers are currently aligned and where is there's a disconnect enabling you optimize your campaigns and programs.

IF you're a seasoned pro in the Amazon Influencer program why not double or triple your earnings? You can do that simply by promoting offers on TikTok Shop. In fact many of the same brands you promote on Amazon are likely to have a TikTok Shop and with the right agency can help you get ramped up quickly as you watch your content go viral on TikTok in no time!

Amazon updated and clarified it's position about multiple or duplicate commission tags on the same Amazon link. Typically this happens when there's an associate tag and a brand attribution tag. Only one tag can now be used to measure and attribute a commission. To help keep you in compliance, URLgenius verifies that your links only have one commission tag.

Influencers and marketers are busier than ever and don't have time for complex analytics. They need powerful insights that are easy to read while offering directional signals about how their campaigns are performing. In parallel, the industry standards around reporting and collecting information about consumers has shifted to be more ever more privacy-centric. URLgenius reporting insights were designed with these trends in mind - simplicity and privacy.

App links require sophisticated, enterprise grade systems and experience to instantly and continuously adapt to this environment. When companies lack this experience, they often hide behind AI jargon while struggling to adapt to changes in a complex mobile universe. All of this can be confusing. So, we wanted to take a moment to explain how URLgenius works and how the platform uniquely solves for these challenges.

For content creators to maximize revenue when working with brands and retailers, it helps to know what it is those marketers want. Find out what brand marketers who participated in the recent URLgenius & impact.com Commerce Creator Lightning Survey what marketers are looking for when recruiting influencers. The latest influencer and creator economy research!

The holiday season is just around the corner, and if you're a creator or Amazon affiliate, it’s not just about festive content—it’s about seizing the opportunity to stand out, connect with your audience and boost commissions. In this post, we’ll explore the importance of proactivity this holiday season, and how sharing timely, engaging content will fill your bag so high that even Santa won’t be able to resist.

When your success as a creator is so closely tied to constantly changing Amazon Associates Program policies, keeping up with new rules to survive, thrive and protect your account is essential. As an influencer marketing technology platform with over a decade of experience in this space, URLgenius is here to guide you every step of the way.

Influencers are channeling the holiday spirit early! Nearly one-third (32%) of consumers surveyed by Gartner planned to begin their holiday shopping between July and October—with another 16% shopping for gifts year-round. And among respondents to a Bankrate survey, 12% began their holiday shopping before the end of August, 13% planned to start in September, and 24% in October. Discover more insights and tips in this post!

A publisher or blogger is the typical affiliate, who agrees to place on their website a text link or ad unit to receive a commission on any sales. Influencers are often relied on for top-of-funnel brand awareness as well as sales and want to be paid an up-front "fee-per-post". Retailers on the other hand like to pay on a performance basis and affiliate marketing platforms and technologies are a great way to measure influencer results. Without affiliate marketing, measuring the effectiveness of influencer campaigns can be difficult but you specifically need app-to-app linking to measure influencer sales driven from social media.

As we approach Amazon Prime Big Deal Days (a.k.a. October Prime Day), which kicks off the holiday shopping season, retailers and brands are gearing up for early shoppers. The event is expected to match or even surpass previous years, with high shopper activity and significant Prime Day deals, from apparel to 4K TVs to Apple products.