Frequently Asked Questions

Indepth details on how it works
What is URLgenius deep linking and what are the benefits for influencers and other marketing professionals?
A deep link opens to a specific screen in a mobile app. For example, influencers use deep links to promote products sold on Amazon and other ecommerce platforms. App links open to the right product screen and avoid website logins which hurts conversion. Influencers and other marketers benefit from app linking because deep links create “app-to-app” experiences that increase conversion, commissions and average order value.
Who can benefit from URLgenius links?
Any marketer can benefit from URLgenius when linking from one app to another. Influencers, marketplace sellers as well as brands, for example, can benefit from URLgenius when linking from social media to ecommerce apps. Benefits include increased commissions, revenue, increased app engagement, followers and even app installs if that’s your objective. If you have a unique use case for linking “app-to-app”, contact us and tell us about your campaign.
Why do influencers prefer URLgenius over other platforms?
URLgenius is the original patented, app linking solution that marketers all over the world trust. Influencers prefer and trust URLgenius links due to the results they see in both increased commissions and average order value. URLgenius also has a reputation for enterprise grade uptime and support and for advanced features that help influencers work smarter and faster.
What is the Starter Plan for Influencers?
In the spirit of supporting and growing the creator economy, the URLgenius Starter Plan offers ecommerce influencers to use the platform at no charge if their largest social media following on Instagram, TikTok, Facebook or YouTube is less than 10,000 followers.
What is the difference between CPC and Pro Plan options?
The CPC option is for those that want to “pay-as-you-go” at 2 cents a click. When you sign up to a customized Pro Plan you have a set amount of clicks to use during the term of your agreement. We find that customers that need 10K clicks or more per month save significantly when they sign up to a customized pricing plan.
What features are offered in a Pro Plan with URLgenius?
When you sign up to a Pro Plan you have access to a dedicated support representative and access to advanced features like Bookmarklet, Multi-Link Composer, Siri Shortcut, Trending Links, Collections, Branded Links and Instant App linking for Blogs. Plus more on the way!
Does URLgenius open apps from embedded browsers?
Yes, URLgenius links will open apps from embedded browsers including those found in Facebook, Instagram and other social apps. Any tags the link used to create the deep link will also be passed to the app.
What information does URLgenius measure?
URLgenius measures non-personally identifiable information including clicks, app-opens, device, platform, referring URL and geo when available. URLgenius links will pass tags on the link to the app to inform the app's reporting
Does URLgenius collect personally identifiable information (PII) or sell data to third parties?
No, URLgenius is a fully compliant non-PII platform. URLgenius does not profile devices or create pools of data for retargeting purposes. Your data will never be shared or sold to a third party.
What's the difference between URLgenius, Apple's Universal Links and Google Firebase?
Universal Links and Firebase are technical solutions for app developers primarily to surface content in mobile search results and to enable deep linking. These links, however, will not always open the app. Exceptions include when the links are clicked within embedded browsers including those used by Facebook and Instagram. URLgenius is designed for agencies and marketers paid media, email and other channels. Many customers use a combination URLgenius and these technologies.
Does URLgenius require Apple Universal Links or Google Firebase when Linking to a company's brand app?
No, Apple Universal Links and Google Firebase is not required. URLgenius uses URL schemes which act as an address in the app. This approach gives app marketer's maximum control over deep linking.
Is there any technical requirement for my app for iOS or Android?
The screen being linked into needs to have a URL scheme which is like an in the app which URLgenius uses to open to the right place.
Where will visitors go if they're using a desktop computer?
Desktop users will go to the web URL destination that was used to create the deep link.
Where does URLgenius send visitors when the app is not installed?
When the app is not installed, the visitor is sent to the mobile website or fallback destination which can be changed at anytime. The link can also be set to go to the app store for iOS or Android. Settings can be changed at any time even while the link is in production.
Can I use URLgenius links in display advertising, email, and paid search?
Yes, URLgenius links can be deployed in any marketing channel increase app engagement and downloads. Each link also comes with a QR code which can be downloaded and used in your offline marketing.
Can I use my current analytics and attribution solutions?
Yes, you can append UTM parameters to URLgenius links to pass attribution data to your app, web and channel analytics solutions all from the same link. Our goal is to help you get more from your current analytics investments.
Why do I see an "app or web" choice page sometimes?
The URLgenius choice page is a feature of the platform that lets your visitor choose between the app and the website. This is a setting for the link which can be changed at anytime. Contact us if you would like to turn the choice page on or off for one of your links.
My URLgenius links are not working as expected, what could be the problem?
The issue could be related to the URL scheme for the page you are trying to open in the app. Contact us for help.
Can I use my own brand domain for my URLgenius links?
You can use your own domain or subdomain to brand your links. You can trial this enterprise feature at no charge for 30 days. Click "Settings" from the menu for setup instructions.
Can I create an app download banner that supports iOS and Android?
Yes, we can provide you with the code to place on your website at no additional charge. URLgenius Smart Banners can help you increase app downloads by placing the banner on those web pages that have the best organic rankings.
Is there an API key that I can use to create links programmatically?
Yes, the URLgenius API is available to those customers on an Enterprise pricing plan. If you would like the API to be part of your custom pricing plan please contact us.
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