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URLgenius Privacy Policy

Effective Date: May 28, 2025

At URLgenius, privacy is foundational to how we design our technology. This Privacy Policy explains how we collect, use, and protect information when you interact with our website, app, or marketing platform.

1. Scope of This Policy

This Privacy Policy applies to users of:

  • Our website – our website and link management platform used by creators, marketers, and enterprise clients
  • Our app – used to create and manage deep links and optimize engagement
Note: This policy does not apply to consumers who click on redirect links created using the URLgenius platform. These links do not collect personally identifiable information and are designed to maintain end-user privacy.

2. What We Collect and Why

a. Information You Provide
  • Sign up for an account (email address required)
  • Contact our team for support or submit a form
  • Participate in surveys or beta programs (optional)
  • Communicate with our sales or support team, which may result in collection of additional business contact details such as your name, phone number, or company affiliation
b. Information We Collect Automatically (Platform Users Only)
  • Device/browser type and operating system
  • IP address (used in anonymized form for fraud prevention)
  • Usage activity within the platform (e.g., link creation, settings access)

This information is used solely for security, fraud prevention, performance optimization, and anonymized analytics. We do not track users across websites or use this data for marketing purposes.

c. Website Analytics (Marketing Site Only)

Our public marketing website uses Google Analytics 4 (GA4) to understand overall visitor trends and site performance. GA4 is configured to respect regional privacy laws. In the EU, no analytics cookies or tags are triggered unless a user consents. URLgenius does not use remarketing, cross-site tracking, or personalized advertising cookies.

3. How We Use Your Data

  • Authenticate your login and manage your session
  • Improve platform performance and usability
  • Respond to support requests or inquiries
  • Prevent abuse or misuse of the platform
  • Conduct limited, anonymized analytics
  • Send transactional communications (e.g., password resets, invoices)
  • Send marketing emails or updates where permitted by law or consented to by the user

We do not sell, rent, or share your personal data with advertisers or data brokers.

4. How We Share Information

We may share your data:

  • With trusted third-party service providers that help us operate the platform and communicate with users. This includes providers of infrastructure, CRM systems, customer support platforms, email delivery services, marketing automation tools, analytics platforms, and billing processors.
  • When required by law or legal process
  • In the event of a corporate transaction (e.g., merger or acquisition)

All such disclosures are governed by confidentiality agreements and data protection obligations.

We may also share aggregated, de-identified data for research or platform performance reporting.

5. Data Security

We use encryption, access controls, and secure infrastructure (hosted on AWS) to protect your data. While no system is 100% secure, we follow industry best practices to safeguard against unauthorized access or data loss.

6. Your Rights and Choices

Depending on your location, you may have rights under privacy laws such as the GDPR or CCPA/CPRA, including the right to:

  • Access or export your data
  • Correct or delete your information
  • Object to certain types of processing
  • Withdraw consent (where applicable)

To make a privacy-related request, email us at: info@urlgenius.com

EU Users: We do not activate analytics or tracking cookies in the EU without user consent. No personalized advertising or behavioral tracking is performed on any user.

7. Children’s Privacy

Our platform and website are not intended for children under 13 (or 16 in the EU). We do not knowingly collect personal data from children. If you believe a child has submitted information, please contact us to request deletion.

8. Changes to This Policy

We may update this policy periodically. Any changes will be reflected by the "Last Updated" date above. If material changes occur, we may notify users through the platform or by email.

9. Contact Us

For questions or concerns regarding this Privacy Policy, please contact:
URLgenius (by Pure Oxygen Labs Inc)
8383 Greenway Blvd Suite 600, Madison WI 53562
📧 Email: info@urlgenius.com