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You may have thought about advertising your Amazon product listings through non-Amazon channels and social media such as Facebook, Instagram, or TikTok? Or maybe even via Google search ads that go directly to your Amazon product listings? Well, now is the time to start! The Brand Referral Bonus program gives you a discount on the fee that Amazon charges for each transaction for any sale that was driven by an 'off-site' campaigns. The only requirement? You have to use the Amazon Attribution program to measure the sale.
If you're already a seller enrolled in the Amazon Brand Registry and are using Amazon Attribution measurement tags on your Amazon links, you are halfway there! Don't worry if you've found little success with the off-site campaigns you've tried in the past—we're going to tell you exactly why that happened, and how you can easily and immediately adjust your campaign links to multiply your eligible sales for Amazon’s Brand Referral Bonus by two, three, or four times (or even more)!
But first, what is the discount on your Amazon fee provided by the Amazon Brand Referral Bonus program? Although it varies, the Amazon Brand Referral Bonus typically discounts your Amazon fees by 10%. But if you don't measure the sale you can't get the discount. So the key is to measure results via the app and not just through the Amazon website because most Amazon shoppers prefer the app and they typically won't login to the website with a mobile device.
Let's begin by going over how the Amazon Brand Referral Bonus works.
How the Amazon Brand Referral Bonus Program Works
First, you need to have an Amazon Ads account, and from there you'll be able to sign up for the Brand Referral Bonus program. In your Amazon Ads account, look for 'Reporting and Measurement' in the menu to find the Amazon Attribution tools to add your measurement tags to your Amazon links.
Remember,
Once you have your Amazon app links with attribution measurement tags, you can use them in your off-site campaigns, but they need to be updated even further so that they can open the Amazon app (but we'll get to that in a moment). Any sales measured from these tagged links will be eligible to receive a bonus not only on the product you promoted, but on any additional products that the same customer buys within the 14 days after the initial purchase.
Now that's an incentive!
Note that you'll get the bonus as a referral fee credit. Think of your referral bonus as a discount on your Amazon fees that you get for driving off-site traffic to Amazon.
Important: Amazon waits two months before distributing the referral bonus credit to accommodate any potential returns.
Each product category has a different estimated bonus rate, ranging from 2-30%—depending on the volume of sales and the product category. To help you estimate your total bonus across product categories, Amazon created this Brand Referral Bonus rate table, while also offering some guidance on how to navigate the program.
So now, let's go through the steps you've taken thus far. First, you've created your links with measurement tags (check). You've estimated your bonus (check). You understand the details of when you'll receive this bonus (check). Now all that's left to do is to start promoting your links in social media and paid search ads, right?
Oh, what's that you said? My Amazon links are not opening in the app! Right, exactly!
Learn more about how directly linking social media ads to the Amazon app and other marketplace apps can boost conversion:
Maximize Your Amazon Bonus with App Deep Linking
There's one more step you need to take before replacing you links—and this will ultimately be the difference between making or breaking your conversion rate.
It's solving the problem that the industry calls 'the walled garden'. We've all seen it—it's that moment when you click on an Amazon link, but aren't taken to the app— you're taken to the Amazon login prompt instead. Friend, that experience right there hurts your conversion! In fact, it might even be a rate close to numero zero.
So, if you've already tried off-site campaigns with little success, then you can conclude that this is the secret culprit. No need to worry, though! We at URLgenius have crafted the solution you need for this specific hurdle!
'Deep links' will give your ads the capability to securely take your customer from the app they’re in (Facebook, Instagram, TikTok, etc.) directly to the desired product page or storefront in the Amazon app. All you need to do is simply update the regular Amazon links that you're placing behind your social media ads (or paid search, email, etc) with the URLgenius deep link—that's it!
And we’re serious when we say we’ve made this process as simple as possible for you (no SDKs or other technical resources are needed!). All you need to do is input your advertisement link into our deep link generator’s box, and replace the link of your social ad with the deep link.
This strategy is helping Amazon Sellers earn two to four times more in sales. Plus, those sales are eligible for the Amazon Brand Referral Bonus. Check out this Amazon Attribution case study, where the brand discovered and measured a 466% increase in Amazon sales using URLgenius links in tandem with Amazon Attribution in their social media ads. URLgenius is verified Amazon partner for attribution and measurement.
Steps to Earning the Amazon Brand Referral Bonus
So what do you need to do to take advantage of the Amazon Brand Referral Bonus?
Simply follow these steps:
1. Sign up for the Amazon Brand Referral Bonus Program:
Enroll in the Amazon Brand Referral Bonus Program. Once enrolled, ensure you also have an Amazon Ads account, as this is crucial for tracking sales and earning your referral bonus.
2. Create and Tag Links with Amazon Attribution:
Use Amazon Attribution to add measurement tags to your links. This is crucial to track the sales and earn your referral bonus.
3. Sign up to URLgenius and Update Your Attribution Links:
Convert your standard Amazon URLs into deep links using URLgenius. This ensures that your links open directly in the Amazon app, avoiding the login prompt that causes friction.
4. Promote App Links Across Social Media and Paid Social Ads:
Share your app-deep-linked Amazon URLs across platforms like Facebook, Instagram, and TikTok. The fewer the barriers, the higher your chances of a conversion.
5. Use Sponsored Display Ads for Remarketing:
Re-engage visitors who’ve seen your product but haven’t bought. Sponsored Display ads can help you target these potential customers and increase your return on ad spend.
6. Monitor and Adjust Campaigns Based on Results:
Regularly check how your deep-link campaigns are performing and adjust based on data to optimize sales and bonuses.
App Links Maximize Your Amazon Brand Referral Bonus
Wondering how you can maximize your Amazon Brand Referral Bonus? Here are some ideas to get you started! Combine these strategies with your URLgenius app deep links to open the Amazon app from Instagram, Facebook, or any other social media app (or even from email and paid search ads).
1. Boost new product sales
When you introduce a new product on Amazon, or have a product with low sales, using non-Amazon marketing will increase discoverability and conversion. Consider putting your new product in emails to your current consumer base, or sharing it with your social media followers to get a bonus—while also making your first sales. You should also explore alternative methods of increasing product visibility, such as advertising, Vine reviews, or optimizing your product information page.
2. Reengage shoppers with Sponsored Display
Off-Amazon ads can help your products get more exposure. For example, while promoting products via non-Amazon marketing platforms, you can use Sponsored Display advertisements to reengage customers who have viewed—but not purchased—your product.
You may promote conversion on products that have already garnered views from your non-Amazon marketing efforts by reminding customers of your product as they continue to browse both on and off Amazon. This will help offset your ad cost and increase your return on ad spend (ROAS).
To
- Non-Amazon marketing or 'off-site' channels should be used to promote all the products you're advertising or currently promoting on the Amazon site.
- Make sure to always update your 'off-Amazon' campaign links with URLgenius or you'll just be sending traffic to the Amazon mobile web login and you'll likely not get credit for the sale or our bonus or capture any signals for remarketing.
- So that you can easily identify your Sponsored Display campaign in the future, name it anything related to Brand Referral Bonus.
- Choose 'Audiences' targeting during campaign design, followed by 'Views remarketing; Advertised products' to reach audiences that viewed your specific product detail page during a given lookback window.
- Because Brand Referral Bonus has a 14-day attribution window, we recommend increasing the lookback duration of your Sponsored Display campaign to 14 days.
3. Incorporate Deals with the Brand Referral Bonus
Successful brands often promote their Deals in a fun, programmatic way. Try a Deal of the Day, Month, or Week through non-Amazon marketing to boost the reach and sell-through rate of deals, as well as improve their efficiency, while collecting a brand referral bonus on sales.
To drive conversion and generate urgency, try using a call to action (CTA) that cites your deal's bargain in your non-Amazon marketing activities. For example, you could save 25% right now or shop our Deal of the Day on a specific date. Think about your audience and products in relation to shopping holidays and seasonality, and align your off-site campaigns accordingly.
Learn more about how instant app linking increases sales and conversion!
Overcoming App Friction to Increase Your Amazon Brand Referral Bonus
Amazon links not opening in the app? If your brand is available on the Amazon website and app, but you are not selling directly from social media, you are missing significant sales and remarketing opportunities.
App deep links will help turn social media into your best tool for finding new customers and driving traffic to your Amazon Marketplace product listings. So, doesn’t it make sense to build a seamless bridge between social media apps and the Amazon app with URLgenius deep links today?
We are always here to help you with your campaigns! Contact us with questions at info@urlgeni.us about Amazon app deep linking from social media.
FAQs
Q: How do I create Amazon app deep links with URLgenius?
A: Simply input your Amazon link into our deep link generator and we will create a deep link that opens directly in the Amazon app, bypassing the friction caused by regular links.
Q: Can I track my Amazon Brand Referral Bonus through the URLgenius links?
A: Yes! Our deep links will still include all of the necessary UTM parameters, so your sales can be tracked properly for the Brand Referral Bonus program.
Q: Do I need to make changes to my existing Amazon ads?
A: Yes, you’ll need to update the links in your ads with the deep links provided by URLgenius to ensure the Amazon app opens seamlessly and tracks your referral bonus.
Q: Can I use these links for Instagram, TikTok, and other social media platforms?
A: Absolutely! You can use our deep links for any social media or paid search ad that supports clickable links.
If you found this content helpful, check out some of our latest how-to posts:
- How Amazon Sellers Can Link Facebook Ads to Amazon Products in the App
- How To Increase Sales as an Amazon Storefront Influencer or Seller With YouTube Deeplinking
- How to Get an Amazon Review Link to Open the App and Increase Product Rankings
- How Amazon Sellers Can Use Amazon Attribution Tools to Open the Amazon App from Social Media
- How Amazon Sellers and Affiliates Grow Sales with App Deep Linking and QR Codes