How to Generate TikTok Mobile App URLs for Amazon Affiliates, Influencers, and Marketers

Published on July 29, 2022

Did you hear the news?! URLgenius has won Best Influencer Marketing Technology at the 2024 Global Influencer marketing Awards! Proven to increase commissions immediately by 2-5x or more, read on to learn why influencers and affiliates are flocking to the URLgenius platform!

URLgenius Named Best Influencer Marketing Technology at the Global Influencer Marketing Awards

Now How to Generate TikTok Mobile App URLs for Amazon Affiliates, Influencers, and Marketers when it comes to making great videos about your products, the TikTok content creators are ultimately the influencers with the power to sway audiences to purchase your product or service. Collaboration with creators increases view-through rates of ads by 193 percent! Through the TikTok Creator Marketplace, brands can collaborate with over 100,000 content creators to curate content aimed at their target consumers.

Content creators benefit both TikTok users and brands: 35% of consumers learn about products and brands through creators, and 66% said they love it when creators post about products and brands.

Research also showed that 67 percent of TikTok users express that the app inspires them to purchase new items, regardless of whether they intended to shop or not. How? Why? Well, the app’s users enjoy connecting with companies and brands in special ways, with 73% saying that they experience deeper connections with companies on the TikTok platform as opposed to others.

TikTok even researched the behavior of their users’ shopping habits themselves. The report? An average of 37 percent of the app’s users will find a product on their feed and immediately want to purchase it. Whereas 29 percent of users have attempted to buy something from TikTok, only to find that it was already sold out.

There’s a reason why the hashtag #TikTokMadeMeBuyIt garnered upward of 7.4 billion views in 2021.

Why Are My TikTok Affiliate Links Not Opening in the Amazon App?

Why do you need to update your Amazon affiliate links on the TikTok app? There happens to be a major roadblock that will interfere with the success of your TikTok ad campaign. The dreaded TikTok walled garden. That refers to TikTok not letting your shopper leave TikTok to temporarily go to another app— in this case Amazon (but it could be any app).

So what does TikTok do instead? It sends you to the Amazon web login even when you have the Amazon app installed on your phone. Talk about hitting a wall while trying to shop! Your product might as well be out of stock, because your customer is less inclined to log in that way.

We’re going to let you in on a little secret to smoothly link from a TikTok click to the Amazon app on iOS or Android— all automatically from the same campaign link! Now this is what we call true Amazon linking— Amazon deep linking, to be precise.

Learn more about how to directly link social media ads to the Amazon app and other marketplace apps in this video.

Platforms such as URLgenius (that’s us!) enable Amazon sellers to update their links to give them some additional app deep linking capabilities that solve for that walled garden issue. A regular TikTok URL link simply can't open the Amazon app, but rather it directs the user to the Amazon website— where logging in is required to purchase the product. Although it might sound like nothing more than a minor hiccup, this ultimately leads to most individuals abandoning their shopping journey.

Not only do you lose the sale, you also lose any engagement that would put the shopper back into the funnel for remarketing. Meaning that your sales go down while your Amazon search rankings suffer because of the loss of sales velocity.

As we briefly mentioned before, the solution is simple. The solution is to place a URLgenius Amazon deep link in your TikTok ad, which will launch the Amazon app immediately to the target store or product screen, increasing in-app engagement and conversion.

App deep linking from the TikTok app to the Amazon shopping app rather than logging in to the Amazon mobile website will help you boost engagement, product consideration, revenue and product rankings.

Pro Tip: Your shoppers may not be familiar with the URLgenius domain. You can use your brand's domain for your URLgenius Amazon app deep links. This helps you extend your brand name to the link and establish increased trust when deep linking from TikTok to the Amazon app.

Learn more about how using URLgenius affiliate mobile app URLs on your social media posts will skyrocket your sales and commissions:

Step-by-Step: How to Generate Affiliate Mobile App URLs to Link Amazon to TikTok

Creating an Amazon app deep link? Easy. At URLgenius, we’ve perfected the process— you don’t need any technical resources and there's not a single thing to install.

The first thing you need to do is to navigate to the desired Amazon product or page and copy the link from the address bar. (This could be the link to your storefront, product, or even a product category link.)
You only need the core links— you can remove any navigation tags that may have been added as you searched for the right Amazon link to make sure they don't interfere with tracking or opening the app.

Pro tip: If you are enrolled in the Amazon Attribution program, you can authenticate your Amazon account in the settings for your URLgenius account. Once you do that, URLgenius will automatically include your Amazon Attribution tags!

Paste the link into the box provided on the URLgenius home page. When pasting the link, notice the Amazon icon is highlighted— this tells you that URLgenius understands the type of link you just pasted.
You can customize the end of the link to match your campaign to make it easy to find later. If not needed, just use the pre-populated random characters.
Click the “Compose” which takes you to the settings page for your Amazon app deep link, where you can copy and place it into your TikTok ad. To test the behavior of the link, you can scan the QR code or email it.

Notice that there are advanced features on the settings page— this is also where you can see clicks and the number of app-opens. You can also enable Amazon Attribution tags on the link so you can track how much revenue is being driven by your TikTok campaign and your URLgenius app deep link.

QR Codes for the Amazon App

Doing a multi-channel campaign in coordination with your TikTok ad? Lucky for you, every URLgenius app deep link also has a corresponding QR code.

Create a branded app deep link and custom QR code to use online or offline to promote your Amazon store and product listings. Use them in posters, retail displays, tradeshows, and giveaway promotions. Just click on 'QR Settings' to find and download your code.

URLgenius will track scans and clicks separately and you can append tags for tracking in ways that won't disrupt scanning (including too many tags and appending them the wrong way is a common 'QR code fail!').

URLgenius Is the Deep Link Between TikTok Advertising and Amazon Marketing Success

As of today, TikTok is the number one social media app and Amazon is the number one e-commerce app. So then, doesn’t it make sense to build a seamless bridge between the two with a URLgenius app deep link?

As they say, time is money— and don’t you hear it “TikTok-ing” away? Here at URLgenius we are here to help! Contact us with questions at info@urlgeni.us about Amazon marketing and deep links.

If you found this content helpful, check out some of our latest how-to posts for deep link app marketing:

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