How Amazon Sellers Can Link Facebook Ads to Amazon Listings With Mobile App URLs

Published on September 23, 2022

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We’ve all casually scrolled through our Facebook feed, only to stumble upon an advertisement for a product that— to say the least— really gets us. (I was just thinking about getting some new sunglasses, and those look great!)

Or perhaps you see an ad for laundry detergent which reminds you that need you need to buy some more, so you click to instantly re-order. Whatever the product might be— whether it’s discovering something new, shopping on impulse, or simply doing research— Facebook advertising is a key part of the consumer journey.

Advertising budgets prove this point. A forecast by eMarketer shows that in 2022 Facebook is expected to command 24.2% of digital marketing spend which is second only to Google (26.4%) with Amazon coming in third at (13.3%).

If you are an Amazon seller, it's important to consider how the Facebook and Amazon platforms interact when placing your Amazon ads on Facebook to link to your storefront and product listings. Yes, it is possible to create a seamless shopping journey between these two advertising giants while measuring and attributing engagement and revenue.

Since most online shopping activity is conducted via smartphones and apps, it is essential for conversion that you streamline the app-to-app experience when your shopper clicks on your Facebook ad for your Amazon products and storefront.

If you have already tried placing a regular Amazon link behind a Facebook ad with little result, that's no surprise because what you're doing is sending your shoppers to the Amazon web login. That friction in the app-to-app shopping journey makes your conversion very close to zero.

Not sure what all this means? Don’t worry— let's dig into this issue in more detail and then we'll show you the step-by-step process of how to solve this issue.

How to Track Amazon Sales from Facebook Ads: Link Your Attribution from App to App

So you've set up your Amazon Facebook ads. What comes next? Your Amazon link is your call-to-action, however, as we mentioned, the regular Amazon link sends your shoppers to the Amazon web login page, which hurts conversion, remarketing, product rankings, and so on.

In addition, consider this, even if the customer switched over to the Amazon app themselves to avoid the web login, then found the product (not always easy) and ultimately purchased it— guess what? Your campaign link would not get credit because the web login prevented attribution measurement.

This is called the 'walled garden' effect.

How Amazon Sellers Can Link Facebook Ads to Amazon Products in the App

What exactly is the walled garden, you might ask? When clicking the Amazon link from within Facebook (or any social app), instead of opening the app, you're sent to the website login page on your phone's default browser, while remaining in Facebook. How vexing is that? This is not, however, the fault of the Amazon link.

This walled garden behavior is typically true for any link clicked from within any app, not just Facebook. This is a challenge the industry faces in the effort to keep you within the 'walls' of the app you're in (you following me?).

So how do you securely vault over that walled garden with a link to open the Amazon app to the right screen? Equally important, how do you measure results? The URLgenius platform is here to help! As the app deep linking solution for marketers, you just need to add some additional app linking capability to the link and include your Amazon Attribution measurement tags.

URLgenius is a patented, cloud-based enterprise solution for app linking and QR code experiences and a verified Amazon Ads partner. When you create a URLgenius app deep link, you enable seamless app-to-app linking. Plus, you can include your Amazon Attribution measurement tags so you can instantly see your results in the Amazon Ads console.

Not only will you see an instant increase in sales from your Facebook ad, anyone that clicks your ad but does not purchase in that session is put into your Amazon funnel for remarketing automatically. This increase in 'off-Amazon' sales velocity will also help improve your product rankings!

Pro Tip: Your shoppers may not be familiar with the URLgenius domain. You can use your brand's domain for your URLgenius app deep links for Amazon. This helps you extend your brand name to the link and establish increased trust when deep linking from Facebook directly to the Amazon app.

Learn more about how directly linking social media ads to the Amazon app and other marketplace apps can boost conversion:

Oh, and what's the best part? There's no SDK and nothing to install. Here's how to create an Amazon app deep link for your campaign in minutes.

Step-by-Step: How to Create Amazon Ads on Facebook That Open in the App

Creating an Amazon app deep link? Easy. At URLgenius, we’ve perfected the process— you don’t need any technical resources and there's nothing to install. URLgenius is the only verified Amazon Ads partner that can pass Amazon Attribution measurement tags in-app from social media all without SDKs. Follow these steps and update your campaign links today!

Pro tip: These are the steps to create a single link. If you need to create links programmatically for an advertising data feed, URLgenius offers access to an API.

The first thing you need to do is to navigate to the Amazon page and copy the link from the address bar of your browser.
You only need the core links— you can remove any navigation tags that may have been added as you searched for the right Amazon link to make sure they don't interfere with opening the app.
Paste the link into the box provided on the URLgenius home page. When pasting the link, notice the Amazon icon is highlighted— this tells you that URLgenius understands the link you entered.
You can customize the end of the link to match your campaign to make it easy to find later. If not needed, just use the pre-populated random characters.
Click the “Compose” which takes you to the settings page for your Amazon app deep link, where you can copy and place it into your Instagram ad.
To test the beavior of the link, scan the QR code or email it.

Notice that there are advanced features on the settings page— this is also where you can see clicks and the number of app-opens. You can also enable Amazon Attribution tags on the link so you can track how much revenue is being driven by your Instagram campaign and your URLgenius app deep link.

Pro tip: If you are already enrolled in the Amazon Attribution program, you can authenticate your Amazon account in the settings for your URLgenius account. Once you do that, URLgenius can automatically append Amazon Attribution measurement tags! Currently, this feature is supported for store and product details pages. For other types of pages, include create your Amazon link in the Amazon Ads console and include the measurement tags when you create your URLgenius link.

QR Codes for the Amazon App

Doing a multi-channel campaign in coordination with your Instagram ad? Lucky for you, every URLgenius app deep link also has a corresponding QR code.

Create a branded app deep link and custom QR code to use online or offline to promote your Amazon store and product listings. Use them in posters, retail displays, tradeshows, and giveaway promotions. Just click on 'QR Settings' to find and download your code.

How to Track Amazon Sales from Facebook Ads

Trying to figure out how to track your Amazon sales that are directed from Facebook ads? Well, URLgenius will track app clicks, app-opens, and other information— such as referring URLs and referring apps.

The following chart shows the volume of Instagram app-opens by platform and device. The app-open rate tells you what percentage of people who scanned had the Facebook app installed for iOS and Android.

This chart shows scans by city and separately by language preference. These anonymous insights help you figure out where and how to focus your campaign, both in terms of geography and language.

Tips for How to Sell Amazon Products on Facebook

Selling Amazon products on Facebook can be a highly effective strategy if done correctly. Here are some tips to help you succeed:

1. Understand Your Audience

Identify Target Demographics: Know who your ideal customers are. Use Facebook's Audience Insights to understand their interests, behaviors, and demographics.
Engage with Your Audience: Join and participate in relevant Facebook groups to understand customer pain points and preferences.

2. Create a Compelling Page

Optimize Your Profile: Ensure your Facebook page is well-designed with a professional profile picture, cover photo, and a clear description of what you offer.
Consistent Branding: Maintain consistent branding across all posts and ads to build recognition and trust.

3. Leverage Facebook Ads

Targeted Ads: Use Facebook Ads Manager to create highly targeted ads. Utilize custom audiences to retarget users who have visited your site or engaged with your content.
Dynamic Ads: Set up dynamic ads that automatically show the right products to people who have expressed interest on your website, in your app, or elsewhere on the Internet.

4. Content Strategy

Engaging Content: Post regularly with a mix of content types – videos, images, infographics, and text posts. Make sure your content is engaging and provides value to your audience.
Product Showcases: Highlight your best-selling or most popular Amazon products. Use high-quality images and videos to showcase the features and benefits of these products.
User-Generated Content: Encourage your customers to share their own photos and reviews of your products and repost these on your page.

5. Use Facebook Shops and Marketplace

Facebook Shops: Set up a Facebook Shop where customers can browse and buy your products directly from Facebook. Integrate it with your Amazon listings for a seamless shopping experience.
Marketplace Listings: List your products on Facebook Marketplace to reach local buyers and increase visibility.

6. Engage with Your Community

Respond Promptly: Engage with users who comment on your posts or send you messages. Prompt and helpful responses can build trust and encourage sales.
Host Giveaways and Contests: Run promotions that encourage users to like, share, or comment on your posts. This can increase your reach and attract new followers.

7. Leverage Influencers

Influencer Partnerships: Collaborate with influencers who align with your brand to promote your products. Their endorsement can reach a wider audience and build credibility.
Affiliate Programs: Create an affiliate program where influencers earn a commission for each sale they drive. This incentivizes them to promote your products more effectively.

8. Use Facebook Analytics

Monitor Performance: Regularly check Facebook Insights to see how your posts and ads are performing. Look at metrics such as reach, engagement, and conversion rates.
Adjust Strategies: Use the data to refine your strategies. Focus on what’s working and tweak or eliminate what isn’t.

9. Optimize Your Amazon Listings

High-Quality Listings: Ensure your Amazon product listings are optimized with high-quality images, detailed descriptions, and relevant keywords. This not only improves your Amazon SEO but also provides a better experience for Facebook users who click through to your listings.

10. Compliance with Policies

Follow Facebook Guidelines: Make sure you adhere to Facebook's advertising policies and guidelines to avoid having your ads or account suspended.
Amazon Associate Policies: If you’re using Amazon affiliate links, ensure you comply with Amazon's policies regarding link disclosures and promotional practices.

URLgenius Is the Deep Link Between Facebook Advertising and Amazon Marketing Success

Despite all the competition out there, Facebook is still the center of the online advertising ecosystem. If you're an Amazon Seller and you're not selling directly from Facebook ads and organic posts with app deep links you could be missing sales and remarketing opportunities.

So then, doesn’t it make sense to build a seamless link to open the Amazon app from the Facebook app with a URLgenius app deep link?

We are always here to help you with your campaigns! Contact us with questions at info@urlgeni.us about Amazon marketing and deep links.

If you found this content helpful, check out some of our latest how-to posts for deep link app marketing:

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