For Walmart affiliates and sellers, the quest to discover quick, easily deployable tactics to elevate Walmart revenue through Instagram is a recurring theme. After all, meeting your customers where they are is essential.
Now, the process might sound straightforward: grab your brand's Walmart store link or specific product detail links, and use them as the call to action behind your Instagram ad. However, a crucial consideration arises–will the regular Walmart link open the app from Instagram? Unfortunately, it won't. Instead, it keeps users within the Instagram app and directs them to the Walmart web login.
So, why do your Walmart links on Instagram fail to open in the app on your smartphone? It's not Walmart's fault; the regular Walmart link redirects users to the Walmart website from Instagram, necessitating a login—a seemingly minor inconvenience that happens with nearly all other apps and often results in abandoned shopping efforts.
Wouldn't it make more sense to link directly from the Instagram app to the Walmart app, rather than redirecting users to the website? Absolutely! Most shoppers prefer the app on their smartphones, where they're already logged in and ready to go. With the right link, transitioning from your Instagram ad to the 'Buy' button on your product page could be a seamless process. This post here is going to unveil the secret to getting the correct Instagram mobile app URLs for Walmart affiliates, sellers, and marketers without the need for SDKs or extensive technical resources.
For an illustrative guide, check out a brief video on the subject of branded app links for marketplaces.
Now, let's explore why your Walmart (affiliate or seller) links on Instagram fail to open in the Walmart app.
Why Are My Walmart (Affiliate) Links on Instagram Not Opening in the Walmart App?
Driving non-Walmart traffic to your Walmart store and product listings is imperative for identifying new and existing customers on social media. However, the web login creates a significant roadblock in your visitor's shopping journey—greatly hindering the overall progress!
Learn more about how to directly link social media ads to the Amazon app and other marketplace apps in this video.
This is something called the 'walled garden,' that very phenomenon keeping users in the current app they're using, instead of allowing the link they're clicking on to direct them to the desired app.
At URLgenius, we are a leading platform that empowers Walmart sellers and affiliates to update their Walmart links, adding app deep linking capabilities without the need for an SDK. We stand out as the best among other deep linking technologies, not requiring an SDK and being the only verified Walmart Ads partner capable of this.
Learn more about what we mean when we talk about mobile app deep linking in this informational YouTube video!
By updating links with URLgenius, not only do you witness an instant surge in sales, but you also capture valuable engagement signals for effective remarketing. Your sales skyrocket, and your on-site Walmart search rankings experience a boost thanks to increased sales velocity.
Learn how mobile app deep links in your social media bio can increase by 2x-5x in this video!
Linking directly to the Walmart app from the Instagram app, without requiring customers to log in to the Walmart mobile website, not only enhances engagement but also promotes product consideration, revenue growth, and ultimately, improved product rankings.
Pro Tip: Recognizing that your customers might not be familiar with the URLgenius domain, consider using your brand's domain for your URLgenius Walmart app deep links. This not only extends your brand name to the link but also establishes increased trust when deep linking from Instagram to the Walmart app.
Now, let's delve into how to generate Walmart links for your Instagram profile and campaigns, enabling you to link directly to your Walmart store, products, and other Walmart-related content.
Learn more about how using URLgenius affiliate mobile app URLs on your social media posts will skyrocket your sales and commissions in this informational YouTube video!
Step-by-Step: Generate and Download an Instagram Mobile App URL to Open the Walmart App
Follow this comprehensive step-by-step guide to generate and download an Instagram mobile app URL to open the Walmart app!
Begin by visiting the Walmart page and copying the link from the address bar. This could be the link to your storefront, a specific product, or even a product category link.
Paste the link into the provided box on the URLgenius homepage. Observe the highlighted Walmart icon, indicating that URLgenius recognizes the link type.
Customize the end of the link to align with your campaign or use pre-populated random characters for simplicity.
Click 'Compose' to access the settings page for your Walmart app deep link. Copy the link and integrate it into your Instagram ad. Test the link's behavior by scanning the QR code or emailing it for verification.
Take note of the advanced features on the settings page, where you can track clicks and app opens. Enable Walmart Attribution tags on the link for accurate tracking of revenue driven by your Instagram campaign and URLgenius app deep link.
Learn more about how instant app linking increases sales and conversion!
QR Codes for the Walmart App
QR Codes for the Walmart App: If you're running a multi-channel campaign in sync with your Instagram ad, rejoice! Every URLgenius app deep link comes with a corresponding QR code. Create a branded app deep link and custom QR code for online or offline promotion of your Walmart store and product listings. Simply click on 'QR Settings' to find and download your code.
URLgenius will meticulously track scans and clicks separately, allowing you to append tags for tracking without disrupting scanning – a crucial consideration to avoid common 'QR code fail' scenarios.
URLgenius Is the Deep Link Between Instagram Advertising and Walmart Marketing Success
URLgenius doesn't merely serve as a deep link; it acts as the connective tissue between Instagram advertising and Walmart marketing success. As of today, Instagram continues to be the epicenter of the social media universe. If you're a Walmart seller not capitalizing on direct sales from social media, you might be missing out on significant sales and remarketing opportunities. Forge a seamless bridge between the two with a URLgenius app deep link.
Rest assured, we're committed to assisting you in your campaigns! Feel free to reach out to us at email@example.com with any questions about Walmart marketing and deep links. Elevate your Walmart marketing strategy now!
If you found this content helpful, check out some of our latest how-to posts for E-Commerce marketplace & QR code app marketing:
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