You
Reach is down. Clicks are flat. Commissions are off.
You're not imagining it — and you’re not alone.
Meta’s Strategy Is Changing — And It’s Hurting Organic Reach
Meta’s most recent earnings report showed a massive 27% increase in operating income, driven primarily by ad revenue growth. In Q1 2025 alone, Meta pulled in $42.3 billion in revenue, with most of it coming from advertising (Meta Q1 2025 Earnings – Business Insider).
That’s not a coincidence. Organic visibility is no longer guaranteed. Platforms optimize for what drives revenue — and right now, that means paid promotion. Boosting posts isn’t a luxury anymore. It’s essential.
Creators are the new publishers. And just like traditional media outlets, relying solely on organic reach isn’t sustainable anymore. Major publishers have long embraced paid distribution to ensure their content is seen -- creators are simply the next wave learning to play the same game.
The Boosted Post Playbook: How Top Creators Are Reclaiming Reach
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📈 Start with a test budget
Begin small — $5 to $25 per post — to test what gains traction.
🔬 Define your objective
Are you driving product clicks? Post saves? Profile visits? Set a clear target.
🔍 Watch early signals
Keep an eye on cost-per-engagement, link clicks, and audience behavior. These clues help you pick the winners.
📊 Double down on traction
When a post drives meaningful commerce, shift more budget behind it. Ride the momentum.
📆 Optimize creative
Test different formats, thumbnails, or headlines. See what resonates.
🔁 Rinse, optimize, repeat
Boosting isn’t a one-time decision. It's a cycle. The more data you gather, the smarter your strategy becomes.
Get Expert Help (Without Hiring a Team)
Getting all this right takes time, tools, and expertise. That’s why we’re working behind the scenes with trusted firms that specialize in Meta ad performance — helping creators like you boost with precision.
You don’t need to go it alone.
👉 Want to explore a setup like this? We’d be happy to help guide you. Just drop us a note!
Looking Ahead
As platforms evolve, the creators who succeed won’t be the ones chasing algorithms — they’ll be the ones who build a system. A repeatable, data-driven, performance-minded approach to sharing what they love.
That includes everything from which posts to boost — to how you structure your content and links. Many creators are also shifting to more branded experiences — using custom domains with URLgenius to reinforce trust, consistency, and discoverability across platforms.
We’re here to help you build that system.
For more on how you can improve Meta ad performance with URLgenius, check out these blog posts: