URLgenius Reporting: Essential Insights for Influencers, Affiliates and App Marketers

Published on December 05, 2024

Influencers Reporting for App Links for Amazon or Any App and marketers are busier than ever and don't have time for overly complex reports and analytics. They need powerful insights that are easy to read and offer directional signals about how their campaigns are performing. In parallel, the industry standards around reporting and collecting information about consumers has shifted to be even more privacy-centric.

URLgenius reporting was designed with simplicity and privacy in mind. It is both easy to understand and anonymous to comply with today's privacy policies. No Personally Identifiable information is collected, shared or sold to third parties.

If you're just getting started with URLgenius or you haven't had time to look at your reports, here's a quick overview of link level charts that will help guide you in your marketing efforts.

Visitors, Clicks and App-Opens

Whether you're launching social media ads, linking from Instagram stories or posting app links in your Facebook Group, one of the first things you'll want to see is how many clicks your links are getting. URLgenius shows you all that and more! Gain insight into what percentage of those clicks are opening the app so you know how many users have the app installed on their mobile device. Let's take a look at the first link level report which shows you Visitors, Clicks and App-opens.

URLgenius App Linking Reporting and Analytics Explained

The difference between visitors and clicks is that 'visitors' represent the unique individuals clicking your link, while total clicks is higher because it includes multiple clicks from the same device. This distinction helps marketers and influencers understand their reach and how often users are interacting with the content. The number of app opens as a percentage of total clicks will tell you approximately what percentage of your audience has the app installed.

Influencers and app marketers love our click reporting feature because it offers a quick snapshot of campaign momentum, which helps them understand how the content is performing out of the gate.

If you want to zero in on specific time frames within your campaign, apply the custom date range filter. This makes it easy to assess the impact of promotions, holidays or specific days when engagement might peak.

Optimize Your Strategy with iOS and Android App Open Insights

A quick look at app opens by iOS and Android device can provide you with insights into your audience and their smartphone and app install behavior. This can be especially helpful when there's a major change to the iOS or Android platforms. For example, if Google makes a significant change to Android that disrupts app linking, it would not affect your iOS audience. The chart illustrates the percentage of users who clicked the deep link and opened the app (i.e. the app was installed).

Armed with this data, marketers can fine-tune targeting and messaging, adapting strategies to meet the unique app behaviors of iOS and Android audiences. For instance, if iOS users show high engagement with certain app features, these elements could be spotlighted in future campaigns.

Visits by OS and OS Version

Visits by OS and OS version provide further deeper insight into your audience's characteristics. By identifying the specific iOS or Android versions your users are on, you gain insight into the types of devices they are using, their operating system habits and how quickly they adopt new OS updates. This can be particularly useful when planning campaigns that rely on device-specific features or functionalities, ensuring that your content aligns with your audience’s technology preferences.

For ecommerce influencers, an audience that keeps their smartphone and operating system up-to-date may signal a group of tech savvy, affluent shoppers. For brand app marketers, if your app leverages the latest OS updates, you might focus promotions on users who are more likely to upgrade promptly. On the other hand, if a portion of your audience still relies on older OS versions, you might consider creating alternative content or messaging to enhance their experience as well.

Visits by Web Referrer and App Referrer

Tracking visits by web referrer and app referrer offers a detailed view of the sources driving your traffic. For example, if you post a link on Facebook, you’ll notice that some users click through the Facebook website, while others engage via the Facebook app. If you’re sharing links across multiple platforms that have both web and app versions, analyzing these referrals can reveal which environments are generating the highest engagement and conversions.

App referring data is unique form of reporting insight that few platforms offer. This can be especially helpful to influencers and creators who share ecommerce links like Amazon across multiple social platforms. You'll quickly learn which follower audience is more likely to engage with your product recommendations and content. This level of detail allows you to refine your marketing efforts, targeting the channels that yield the best results.

Visits by City and by Language/Region

Understanding where your audience is approximately located and their language preferences helps marketers tailor campaigns for greater relevance. Visits by city provide a rough indication of user location based on cell tower data, offering a general sense of where your campaign is resonating geographically. This is particularly useful for influencers and marketers aiming to target specific cities or states, allowing them to shape their content to appeal to those audiences.

Language and region settings offer additional insight, reflecting the default language and country preferences on users’ devices. Just keep in mind that 'Language / Region' refers to the language only, not the physical location of your visitor. For example, I may prefer to set my language to British English even though I'm physically residing in another city. Create content that resonates with diverse user backgrounds, ensuring it aligns with the expectations and needs of your audience.

Drive Higher Conversion, Sales or Commissions with URLgenius Reporting

Whether you’re already a URLgenius customer or just launching your first app link campaign, URLgenius reporting provides the insights you need to make data-driven decisions for your marketing strategy.

And remember, URLgenius supports any analytics platforms: Amazon Attribution for Amazon Sellers, Amazon Associates links, and of course, Google Analytics.

Ready to drive more conversions? Contact us for a demo to learn more about URLgenius reporting.

Check out the resources below to learn about more strategies designed to help you earn more:

Get Started for Free

No credit card required