Our customers are often happily shocked at the results they see with URLgenius links. The increase in conversion is so dramatic they often ask us in wonder how the platform works. At the same time, unexpected changes can frequently occur in the mobile ecosystem we all live in that can suddenly affect the behavior and conversion rate of app linking.
App links require sophisticated, enterprise grade systems and experience to instantly and continuously adapt to this environment. When companies lack this experience, they often hide behind AI jargon while struggling to adapt to changes in a complex mobile universe.
All of this can be confusing. So, we wanted to take a moment to explain how URLgenius works and how the platform uniquely solves for these challenges.
How URLgenius Works
As a pioneer in the industry, our goal is to optimize or eliminate friction between apps and marketing channels. Our individual mobile environments are always being updated, upgraded, or enhanced and the behavior of app links can be different from one Android or iOS device to the next.
After years of experience, we've developed advanced machine learning tools and cloud-based systems that make us nimble in our ability to solve for these unexpected changes related to mobile apps, browsers and operating systems.
The key thing to remember when clicking app deep links is that your device, your operating system, and the app you’re clicking from can change the behavior of the app link. Even the app you’re linking into can affect the user experience.
URLgenius app links are superior to competing solutions because they’re designed to dynamically optimize the user experience based on a wide range of variables including the device being used to click the link and the app you’re clicking from.
The same URLgenius link can instantly adapt and change its behavior based on where the link is being used as well as the conditions present on the user’s device. Imperceptible to the end user is the complex logic and decision-making that happens behind the scenes when the URLgenius link is clicked. The URLgenius platform has gleaned and honed these sophisticated capabilities after many years of experience.
Meta for example, recently updated Facebook, Instagram and Messenger in a way that stopped app links from working on Android. The URLgenius platform was able to instantly deploy an interim page that would still enable end users to open the link in the app and pass measurement tags for attribution. Meta subsequently resolved the issue in another update to the app and the interstitial was removed.
The dynamic intelligence behind every URLgenius link is incredibly important for marketers measuring the effectiveness of their mobile app campaigns. For ecommerce influencers, the dynamic nature of URLgenius links translates into earning more commissions. It’s the underlying reason many content creators, influencers and marketers prefer the URLgenius platform.
“I tried other solutions, but I earn more with URLgenius”
The nascent creator economy has a front row seat to the friction that we all see in the mobile shopping journey and the ability of URLgenius to solve it. The industry also took notice and much of the work we do is now copied by our competitors but implemented in ways that are not ideal. Competing solutions, for example, typically use a simple Javascript approach which cannot adapt to changes in the mobile ecosystem.
We often hear from influencers that have tested different app linking platforms that they earn more with URLgenius links. That’s because competing solutions sometimes open the app and sometimes they don’t or they suddenly can’t one day when something in the ecosystem changes and that points to the complexity of today’s fast-changing mobile environment.
Meta’s most recent changes left many deep linking platforms reeling as they struggled to optimize the behavior of their app links on Android devices when clicked from social posts, ads and DMs.
This wasn’t the first time that Facebook or another major player changed something that disrupted app linking and it won’t be the last. Apps are updated, operating systems change, and new platforms are being introduced at a head-turning pace. The URLgenius platform was created exactly for this type of environment and why the dynamic intelligence behind every click earns you more from your marketing efforts.
Seeing Through AI Hype
Our competitors quickly jumped on the AI bandwagon by labeling app linking technology and a hodge podge of other technology as AI or artificial intelligence. Simple technology can often hide behind marketing buzzwords. AI features for URLgenius are on the horizon but in the meantime we want to be accurate about what we call artificial intelligence which specifically relates to mimicking human behavior.
It’s more accurate to say that app deep linking is powered by machine learning tools which are a subset of artificial intelligence that focuses on creating algorithms that help computers learn from data to make decisions. It’s an important distinction because those tools can be very advanced like those at URLgenius or very simple like many of our imitators.
When something changes in the ecosystem, either temporarily or permanently, URLgenius’ award-winning tools are ready to optimize your links for you automatically. We’re dedicated to optimizing the consumer journey each and every day and at a moment’s notice as mobile devices, operating systems and platforms continue to evolve so you can stay focused on your business.
And we’re just getting started!