How to Set Up Custom URL for Amazon Storefront

Published on July 26, 2024

Did you hear the news?! URLgenius has won Best Influencer Marketing Technology at the 2024 Global Influencer marketing Awards! Proven to increase commissions immediately by 2-5x or more, read on to learn why influencers and affiliates are flocking to the URLgenius platform!

URLgenius Named Best Influencer Marketing Technology at the Global Influencer Marketing Awards

, you’re an Amazon influencer, seller, or associate and you’ve successfully set up your own Amazon Storefront. Awesome! But at this point, you’re wondering: How can I set up a custom URL for my Amazon storefront that can open directly in the Amazon app?

URLgenius has a deep link generator that also functions as a way to shorten and customize your URL to include your brand domain! Now why would you want to do this? Well, you as an influencer are likely sharing the link to your Amazon storefront all over your socials, right?

That means you might not want to use a URL shortener/mobile app URL generator that creates a link with a domain that is unfamiliar to your followers. In addition to that, you'll want a link that is simultaneously able bypass the standard link's inability to get users out of the social app and straight to the Amazon app where they're already logged in. How to Generate Amazon Mobile App URLs Using Your Brand

Still in the early stages of becoming an Amazon influencer? Check out our post about how to become an Amazon Influencer as easily as 1-2-3!

This post will be dedicated to showing you how to the steps of how to use the URLgenius URL shortening and customization tool in order to set up a custom mobile app URL for an Amazon storefront that directly opens in the Amazon app.

How to Generate a Custom Amazon Storefront URL

Here we are! These are the steps for creating a custom URL for your Amazon storefront. All you need to do is follow each step below, and from there update your current links across all your socail platforms!

Pro Tip: Need a visual presentation? View the step-by-step video on how to brand your app links.

1. Enter your Amazon storefront URL into the URLgenius home page

Start with your storefront link. Paste the link into the URLgenius homepage to update the link so it can open the app.

How to Generate Affiliate Links That Open in E-Commerce Apps From a Website

Notice that you are given the option to customize the end of the URLgenius link to align it with your brand. This will also help you find the link later in your list of links in the URLgenius dashboard.

Then simply select “Compose,” and you'll be taken to the settings page for your Amazon storefront deep link. To go back to get the link later and get to this settings page again, just click 'Console' from the menu for a list of your links, then select the link from the first column.

2. Test your URLgenius app deep link

From the settings page of your Amazon app deep link, you can copy it to place into your web page. First, however, it's a best practice to test your deep link, which you can do by scanning the QR code or clicking the button to email it to yourself.

3. If you need a QR code for the same link just click “QR Settings” to download

Need a QR code that opens your storefront in the Amazon app? You're in luck! Every URLgenius Amazon app deep link also comes with an Amazon QR code. Just click “QR Settings” to download and customize. You can change the color and logo and density (scanning distance) and more. Just make sure to test it in context, because changing the design can affect the ability to scan it depending on how you're using the code.

Step-by-Step: How to Brand Amazon Affiliate Mobile App URLs That Open the Amazon App

To turn on branding, click 'Settings' from the URLgenius menu
Click the 'URL Branding' tab
You'll see this form to fill out:
Choose a word like 'shop', 'buy', or 'links' and enter it in the 'Subdomain'
Enter the name of your main domain in the 'Domain' filed
Your Top-Level Domain (TLD) is the suffix for your website, such as com or net
URLgenius shows you a preview of the link structure based on what you entered
Then click the button 'Start the URL Branding Process'

2x-4x Higher Sales with Branded URLgenius App DeepLinks for Amazon

Now you might be wondering, “What difference would a branded link make, anyway?”

Sure, fair question. Well, think about it this way: Do you sometimes hesitate if you see a domain that's unfamiliar to you? If you as a customer click on an Amazon link behind a social ad, would you think twice if you saw a strange domain? Increasing trust, however, is not the only reason to generate a branded Amazon link to open the app. It's all about profit and conversion!

Let's just look at the basic math.

Amazon sellers, influencers, and associates are seeing anywhere from 2x-4x higher sales when using branded URLgenius links for Amazon. Check out this URLgenius case study written by a customer or this case study about a direct-to-consumer manufacturer.

When using your own brand’s domain name, you inspire credibility and trust in your links, which improves the click-through rate (which will thus improve sales, remarketing opportunities, and so on and so forth). This ultimately creates a seamless self-reinforcing system, with the Amazon app regardless of the off-site channel. (And just to iterate—if the customer at hand does not happen to have the Amazon app installed on their smartphone, they’ll be taken to the Amazon website, instead.)

Learn more about how using URLgenius affiliate mobile app URLs on your social media posts will skyrocket your sales and commissions:

Additionally, let’s say that your domain has been experiencing SEO success—did you know that using your unique, branded link will help you leverage that success even further? It’s true. By using your brand's domain, you are leveraging your domain’s authority when running search and social ads.

Oh, and a word of caution—not all branded link generator platforms are equal. In fact, you'll be happy to know that URLgenius has state-of-the-art, patented technology, and is the only verified Amazon Partner that can link to open the Amazon app from 'off-site' campaigns while passing attribution tags (sellers or associates).

So beware of low-cost or free app-deep linking solution providers or “alternatives to URLgenius” which we dare is a very bold claim indeed!).

The Preferred App Deep Linking Platform for Amazon Sellers, Influencers, and Associates

If your Amazon sales need a boost and you're thinking about 'off-site' campaigns to increase sales, we're here to help. We can get your links set up the same day that you sign up for the platform. URL branding can also be in place the same day so that you can start your campaigns immediately.

We are always here to help you with your Amazon campaigns! Contact us with questions at info@urlgeni.us about Amazon app deep linking.

If you found this content helpful, check out some other how-to posts for increasing Amazon conversion:

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