How to Set Up Custom URL for your Amazon Storefront

Published on August 14, 2025

If How to Generate Amazon Mobile App URLs Using Your Brand you’re an Amazon influencer, seller or associate, one small link change could double or even triple your Amazon sales.

The secret? A custom, branded Amazon Storefront deep link (or if you're a creator, you might call it a 'Shop' deep link) that opens directly in the Amazon app — no login screens, no lost clicks. In this guide, we’ll show you exactly how to set it up in minutes using URLgenius.

Why Your Regular Amazon Storefront/Shop Link is Costing You Sales When Clicked from Social Media

Social apps like Instagram and TikTok open Amazon links in their own in-app browsers. This means your followers often hit a login screen instead of your storefront. Most won’t log in — they’ll just abandon the purchase. Deep linking fixes that by sending them straight into the Amazon app, already logged in and ready to shop. This is the key to how to increase Amazon Storefront sales.

How to Generate a Custom Amazon Storefront URL

1. Enter your Amazon storefront URL into the URLgenius home page

Paste your storefront link into the URLgenius homepage to create a deep link that opens the Amazon app.

URLgenius App Linking for Influencers and App Marketers

Notice you can customize the end of the URLgenius link to match your brand. This also makes it easier to locate later in your dashboard.

Pro Tip: Need a visual presentation? View the step-by-step video on how to brand your app links.

2. Test your deep link

From the settings page, copy the link to place into your website or social media. Test it by scanning the QR code or emailing it to yourself.

How to Generate Affiliate Links That Open in E-Commerce Apps From a Website

3. Download a QR code for the link

Every URLgenius Amazon app deep link also comes with an Amazon QR code. Click “QR Settings” to download and customize it. You can change the color, logo, and scanning distance. Always test in context to ensure it scans properly.

Amazon Affiliate Link Branding: Make Your Links Trustworthy

To turn on branding:

Click 'Settings' in the URLgenius menu
Click the 'URL Branding' tab.
Enter a subdomain like 'shop', 'buy', or 'links' and your main domain name.
Choose your Top-Level Domain (TLD), such as .com or .net.
Your Top-Level Domain (TLD) is the suffix for your website, such as com or net
URLgenius previews the link structure. Click Start the URL Branding Process to apply.

Branded links inspire credibility, improve click-through rates, and ultimately drive higher conversions. Sellers and affiliates report 2x–4x higher sales when using branded deep links. See our Amazon case study and DTC manufacturer case study to learn more.

Add Your Amazon Storefront/Shop Deep Link to Your Link in Bio

Your link in bio for Amazon should point directly to your storefront in the Amazon app.

Whether you’re on Instagram, TikTok, or YouTube, placing your deep link here makes it effortless for followers to shop instantly. No web login, no friction — just smooth conversions.

Still early in your Amazon influencer journey? Check out our guide on how to become an Amazon Influencer in 1-2-3.

Boost Sales in Minutes With URLgenius

Ready to boost your Amazon sales? Create your deep link today and make it the first thing in your social bio so followers can shop instantly.

Need help? Contact our team at info@urlgeni.us for hands-on support with setting up your storefront link.

If you found this content helpful, check out some other how-to posts for increasing Amazon conversion:

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