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If you don’t control your links, you don’t control your user experience.
It’s not just about fixing broken links. This is a rare opportunity to rethink your deep linking foundation -- and avoid getting locked into yet another vendor-controlled system. As you think about how to replace FDL, consider maximum control over your links without the technical headaches.
Own Your Links. For Real This Time.
Most platforms vying to replace Firebase give you branded-looking links -- but those links are still hosted on their infrastructure, under their domain. That means your app is still dependent on a third party for critical routing behavior. If they change pricing, sunset products, or get acquired, you’re migrating all over again.
With URLgenius, your links live on your own domain -- like https://links.brand.com. You fully control the experience and reduce long-term platform risk.
No SDKs. No Dependencies. No Headaches.
Unlike MMPs that require complex SDK integrations and attribution setups, URLgenius works instantly with your existing app configuration.
- No SDKs to install
- No SDK app updates required
- No runtime dependencies
This makes URLgenius especially attractive for regulated industries, high-scale teams, or any brand that wants to keep their app lightweight and compliant.
Full iOS Universal Link Support -- Including AASA Hosting
Firebase Dynamic Links worked well with Apple’s Universal Links -- but only because Firebase hosted your AASA file at a *.page.link URL.
We’ve made it easy to maintain parity:
URLgenius can host your apple-app-site-association file on any branded domain you connect (e.g., links.brand.com/apple-app-site-association).
All you need to do is:
- CNAME your subdomain to our infrastructure
- Update your app’s associatedDomains entitlement
iOS behavior stays intact -- and now it’s under your control, not Google’s.
Better App Open Behavior from Embedded Browsers
One of the most frustrating limitations of FDL was its inconsistent performance in embedded social browsers -- like Instagram, Facebook, and TikTok.
URLgenius was purpose-built to solve this problem. Our patented routing logic ensures your app opens properly even from in-app browsers, across iOS and Android. This isn’t just parity with Firebase Dynamic Links -- it’s an upgrade.
Privacy-Safe by Design
URLgenius is fully compliant with modern privacy frameworks -- including GDPR and CCPA. Unlike MMPs, we don’t collect:
- Device IDs
- User-level identifiers
- Attribution data
This makes URLgenius especially appealing to privacy-conscious brands and internal teams navigating complex compliance requirements.
Integrated Tools That Just Work
URLgenius includes key functionality that used to require multiple tools or custom code:
- Branded QR codes with every link (perfect for app install, retail signage, or cross-channel campaigns)
- App install banners -- turnkey and SDK-free
- Support for multiple fallback destinations (e.g., App Store, Play Store, mobile web)
Seamless Migration from Firebase
We’ve helped multiple enterprise brands migrate off Firebase with minimal disruption. The typical steps:
- Export a list of Firebase links
- Map app destination logic into URLgenius
- Set up your branded subdomain (e.g., links.brand.com)
- Update your app’s entitlements (for Universal Links)
- You’re done -- with no code changes required in most cases
Contact us today at info@urlgeni.us and ask for your Firebase Dynamic Link Migration checklist!
Bottom Line: Replace Firebase the Smart Way
Most “replacements” for Firebase lock you into their platform, just like Google did. But now you know better.
URLgenius is the only SDK-free, brand-owned, privacy-safe Firebase replacement that:
- Gives you full control over your link domain
- Works instantly with your app
- Maintains Universal Link support
- Performs reliably across embedded browsers
- Avoids SDK bloat, fingerprinting, and tracking risk
Ready to replace Firebase with something better?
No SDKs. No surprises. Just better links -- on your own terms. Start planning your migration from Firebase Dynamic Links with URLgenius. Our FDL Exit Plan is a publication that outlines everything you need to know on how to implement an SDK-free deep linking platform that's already trusted by 30,000+ marketers globally.