On
To better understand how the industry is responding, URLgenius conducted a comprehensive survey of mobile marketers and app developers. The result is our 2025 Mobile App Linking Readiness Report—a first-of-its-kind look into how organizations are evaluating alternatives to FDL, what they consider most important in a replacement, and where they see gaps in the market.
This blog post introduces the key findings from that report. The charts and insights below reveal what app linking use cases teams are prioritizing, what types of providers are emerging as preferred solutions, and how concerns around performance, attribution, and SDK complexity are shaping decisions about app linking.
Whether you're a marketer optimizing for installs, a developer managing link behavior across platforms, or a product leader planning your roadmap, this data offers a clear snapshot of industry readiness—and where there’s still work to be done.
Scroll down to see how your organization compares, what your peers are planning, and what trends are emerging as we head toward the sunset of Firebase Dynamic Links. To make your migration easier we've also put together this FDL Exit Guide to help you organize everything you need to consider. Share this URL with your team to get started: urlgeni.us/fdl-exit.
Accelerate Your Firebase Dynamic Links Migration
As the August 25 deadline looms, organizations need fast, privacy-first alternatives that minimize technical risk. URLgenius provides a no-SDK, enterprise-ready solution aligned with modern privacy expectations and campaign performance goals. To help accelerate a risk-free transition, URLgenius is offering the first month free for organizations that sign up by the migration deadline with a 13-month agreement or longer.
Contact us to learn more about how our privacy-first solution can support your app linking strategy and share this link with your team to get started urlgeni.us/fdl-exit.