Creators Tap AI Superpowers to Thrive in a Changing Economy, Finds New URLgenius Survey

This National Creator Day, URLgenius is shining a bright light on the hustle, heart, and high-tech savvy of today's creators with the release of our latest Creator Lightning Survey. The headline? A whopping 59% of creators are now teaming up with AI to turbocharge their workflows, boost earnings, and outsmart an economy where more than half of full-time creators are feeling the pinch from slower consumer spending.

With budgets tightening and audience expectations on the rise, we're stepping up in a big way: expanding free access to URLgenius for creators with up to 20,000 followers (on your largest platform) —because big ideas shouldn’t be gated by follower counts. Plus, our newly enhanced AI-powered product recommendations in Marketplace are making it faster (and smarter) for creators to find high-commission gems that fit their audience like a glove.

'Commerce creators aren't just adapting—they're evolving fast becoming a key voice for brands and consumers looking for value,' said Brian Klais, founder and CEO of URLgenius. 'By combining free access with AI-driven tools, we’re helping creators ditch the admin grind and spend more time doing what they love: making magic for their communities.'

From AI that chats with followers to smarter trend-spotting and higher-earning promotions, the Creator Lightning Survey shows a creator economy that's not just surviving—it's upgrading. And at URLgenius, we're proud to be the launchpad for their next big leap.

Dive into the full survey findings and see how URLgenius is helping creators future-proof their hustle and soar higher than ever.

New to URLgenius?

URLgenius is the premier, patent-protected global app-linking platform that empowers marketers and creators of all sizes to create fluid app-to-app linking experiences to enhance engagement, conversions, and affiliate commissions.

Having facilitated over $5 billion in e-commerce sales in 2024 alone and ranking No.184 in the 2024 Inc. 5000 fastest-growing software companies, URLgenius is renowned for its innovative approach that foregoes the need for SDKs, URLgenius offers unparalleled reliability, speed, and flexibility, all while prioritizing privacy.

Favored by leading content creators, agencies, and brands worldwide, URLgenius reduces friction for the end user when linking to apps and websites from social media, and digital and traditional advertising. Receiving Best Influencer Marketing Technology at the Global Influencer Marketing Awards, URLgenius was also a Top 30 Influencer Technologies recipient for our cutting-edge platform and tools revolutionizing the influencer marketing landscape.

Connect with us as we continue to evolve alongside the influencer ecosystem with even more groundbreaking solutions on URLgenius.com, learn best practices on our blog, and follow us on Instagram and LinkedIn.