TL;DR:
Create Collections that shoppers actually want to browse. Choose a clear theme, curate relevant products, use consistent tags, customize the design, and promote your Collection across your social channels to maximize engagement and affiliate commissions.
Overview
The
Collections are built by tagging your app links with a word when you compose your app link. Then you use that word to automatically populate a page with your collection of products. You can also control the design of the page using your URLgenius dashboard or the URLgenius Creator app. Here are some examples of URLgenius Collections.
1. Start with a Clear Theme
The best-performing collections solve a specific problem, support a seasonal event, or serve a particular audience.
Good focused examples:
- Baseball Mom Must-Haves
- Teacher Appreciation Day Gifts
- Cottagecore Home Finds
- Theme Park Survival Essentials
Possibly Less Effective:
- Random product mixes
- Broad categories like 'Cool Amazon Finds'
- Collections without a clear audience or purpose
Tip: If shoppers can understand the collection in 3 seconds, you're on the right track!
2. Write Benefit-Driven Titles
Your title should immediately communicate value. Focus on the outcome, audience, or occasion.
Strong titles:
- Baseball Mom Must-Haves
- Sports Mom Essentials
- Discover Your New Must-Have Cleaner
- Teacher Appreciation Day Gifts
Perhaps Less effective titles:
- Amazon Products
- My Favorites
- Things I Like
3. Use Consistent Tags
When creating URLgenius links, assign a tag that matches your collection title and the theme of your group of products. All the products tagged with the word will be in the Collection. To remove a product just remove the tag from the settings.
- Baseball Mom Must-Haves tag with baseballmom
- Teacher Appreciation Gifts tag with teacher
- Cottage Home Finds tag with cottage
- Disney Park Essentials tag with disney
- Cleaning Favorites tag with cleaning
Use one primary tag per collection to keep products organized and make collection creation simple.
4. Keep Collection Descriptions Short and Relevant
Aim for 1–2 sentences that explain:
- Who the collection is for
- Why these products were selected
Example:
Calling all baseball moms! From game-day gear to sideline essentials, these are my favorite Amazon finds to make sports season easier. Keep descriptions scannable and conversational.
5. Match Design to the Theme
Customize colors to reinforce the collection's personality.
Examples:
- Cottagecore: Soft cream, sage, beige
- Sports Moms: Team-inspired colors, energetic tones
- Teacher Gifts: Bright, cheerful colors
- Cleaning Products: Clean whites, blues, and grays
Use strong contrast between background and heading colors to ensure readability.
6. Curate, Don't Overload
The strongest collections feel intentional. Quality beats quantity.
Recommended:
- 8–20 products
- Products that clearly fit the theme
- A mix of price points
Avoid:
- Hundreds of loosely related products
- Duplicate products
- Items that don't support the collection's story
7. Think Seasonally
Collections tied to events and seasons often generate higher engagement. Refresh collections throughout the year to stay relevant.
Examples:
- Mother's Day Gifts
- Back-to-School Finds
- Summer Travel Essentials
- Holiday Gift Guides
- Game Day Must-Haves
8. Promote Collections Everywhere
- Social media link-in-bio
- Link-in-bio tools like Linktree
- Pinterest pins
- Email newsletters
- Facebook groups
- YouTube descriptions
A collection page is often more compelling than sharing individual product links because it gives visitors multiple opportunities to discover products.
Collection Success Checklist
✓ One clear audience or theme
✓ Consistent tagging strategy
✓ Benefit-driven title
✓ Short, compelling description
✓ Theme-appropriate colors
✓ 8–20 curated products
✓ Seasonal or audience relevance
✓ Shared across social channels
Remember: The best collections feel like recommendations from a trusted friend, not a product catalog. Focus on solving a problem or helping a specific audience discover products they'll love.
Steps to Create a URLgenius Collection
- Create deep links for the products you want to include in the Collection Page.
- When creating the link, or in the settings for the link, add an organizational tag using a word related to the collection.
- Click 'Collections Pages' from the menu and enter the word for the collection.
- Customize the design elements for the page including title, color and layout of grid or list.
- Copy the link to your collection and place it on a button in your link-in-bio solution or use as the link in your social media profiles or in any marketing channel.
Frequently Asked Questions
What is a URLgenius Collection?
A URLgenius Collection is a customizable page that lets you organize related products into a single, shareable destination. Collections help creators, influencers, and brands showcase recommendations around a specific topic, campaign, or audience.
How do I create a high-performing Collection?
Start with a clear theme, choose products that fit your audience, write a descriptive title, and customize the page with your branding. Regularly updating your Collection with fresh products also helps improve engagement.
How many products should I include in a Collection?
There's no ideal number, but it's best to focus on quality over quantity. Include enough products to provide value while keeping your Collection easy to browse.
Can I customize my URLgenius Collection?
Yes. You can personalize your Collection with a title, description, cover image, branding, and product organization to create a polished shopping experience.
How often should I update my Collections?
Review your Collections regularly to remove unavailable products, add new recommendations, and keep seasonal or trending content up to date.
Where should I share my Collection?
Collections can be shared anywhere you share links, including Instagram, TikTok, YouTube, Facebook, Pinterest, blogs, email newsletters, and messaging apps.
Do Collections help increase affiliate commissions?
Well-organized Collections make it easier for shoppers to discover related products, which can increase engagement and create more opportunities for affiliate earnings.
Why should I take the time to organize products into Collections?
Grouping products by theme, occasion, or interest helps shoppers find what they're looking for faster. A curated Collection creates a better browsing experience than sharing individual product links.
What are the best practices for creating a Collection?
The best Collections have a focused theme, compelling titles, high-quality product selections, consistent branding, and are updated regularly. Promoting your Collections across your marketing channels can also increase visibility and engagement.
If you found this content helpful, check out some of our other popular blog posts about how creators can win with URLgenius: