Introducing App-Open Links and QR Codes for ChatGPT Apps and Custom GPTs

Published on June 10, 2026

TL;DR

Create App-Open Links for ChatGPT Apps and custom GPTs
Generate dynamic QR codes for AI-powered experiences
Route users into ChatGPT across iOS and Android
Measure App-Open rates, devices, and referring sources
Preserve continuity between discovery and engagement

AI URLgenius Introduces App-Open Links for Invoking Custom GPT Conversations experiences have quickly become part of the consumer journey. Consumers are discovering products and services on social media, asking questions, comparing alternatives, and finalizing purchases or completing tasks in their favorite apps.

As AI becomes another discovery engagement surface, marketers face a familiar challenge: How do you ensure your audience lands in the intended experience? For ChatGPT apps, how do you send your audience directly to your brand's conversation experience from different channels?

Today, URLgenius is introducing app-open links for ChatGPT Apps, making it possible to create links that can direct users to into ChatGPT and custom GPT experiences across mobile or desktop devices.

AI Experiences Are Becoming Destinations

For years, marketers focused on directing users to websites. Then mobile apps became the standard destination for banking, travel, media and customer engagement for most industries.

Today, AI powered experiences have emerged as a new type of engagement. Consumers now use AI to research products, get recommendations, compare options, plan purchases and book travel. In addition, AI-driven conversational experiences are helping customers make more informed purchase decisions faster.

As a result, brands are just beginning to AI experiences using custom GPTs and other AI-driven solutions. As consumers grow accustomed to branded ChatGPT conversations, app-open links for ChatGPT apps that start conversations from any marketing channel can be an important way to help customers get the information they need as they move through the funnel to purchase.

Creating a GPT Is Only the First Step

As organizations invest in AI-powered customer experiences through ChatGPT apps, custom GPTs, and branded assistants, distribution is becoming just as important as development. Creating a useful AI experience is only the first step—the next challenge is helping customers, prospects, and employees discover and engage with it across social media, email, websites, QR codes, and other marketing channels. App-open links help ensure those users are directed into the ChatGPT app whenever possible, creating a more seamless experience and helping organizations maximize the value of their AI investments.

Expedia in ChatGPT: A Real-World Example

A URLgenius Introduces App-Open Links and QR Code Experiences for Custom GPT Conversations recent example of a consumer brand that launched an AI-driven conversational experience is Expedia in ChatGPT. Travelers can now invoke a conversation with Expedia within ChatGPT to ask travel-related questions, explore destinations, reservation possibilities, and continue their planning journey through an answer agent surface that is fast becoming familiar.

For travel marketers, creators, publishers and partners, AI experiences like these create new opportunities to connect consumers to branded AI experiences and conversational engagement. Instead of directing visitors to the site, marketers may increasingly want to direct users to a specific AI-powered destination.

Let's use Expedia's GPT to create an App-Open Link for Expedia's ChatGPT app. The link could be used in other marketing channels to help drive usage.

How to Create App-Open Links for ChatGPT Apps

Creating an App-Open Link for a ChatGPT App takes just a few steps.

Enter into the URLgenius composer the ChatGPT URL that lets the user install your GPT or start the conversation.
If you don't have your GPT created yet, enter the link to the ChatGPT home page to see how it works.
If you just want a link to drive installs of your GPT, start with your GPT app store link.
Optional: You can customize the end of the URLgenius link to align it with your campaign.

https://chatgpt.com/g/g-68d8ecbe98388191bd93f6b1d03158bf-expedia
Click 'Compose Link' to create the app-open link and you'll be on the settings page.
Click 'Copy' to copy the link to place it in your campaign.

https://urlgeni.us/chatgpt/expedia-app
Click the 'QR Settings' tab to customize or download the QR Code
Click 'Console' from the menu to go back and get the QR code or link again or to view analytics.

Create QR Codes for ChatGPT Apps

A URLgenius QR code makes it effortless to launch a custom GPT from any physical or digital touchpoint. With a simple scan, users are taken directly into a tailored AI experience. No traditional app downloads, complicated instructions, or manual searches are required. Because URLgenius QR codes are dynamic, you can update the destination at any time without changing the QR code itself. If your custom GPT URL changes, or you decide to route users to a different AI experience, the same QR code continues to work seamlessly, even after it has been printed or deployed. Scan this QR code to try the Expedia ChatGPT.

URLgenius Introduces App-Open Links and QR Code Experiences for Custom GPT Conversations

Beyond frictionless access, URLgenius provides privacy-friendly analytics that help organizations understand and optimize engagement with their custom GPTs. Anonymous insights include device type, referring apps and websites, app-open activity, and approximate geographic location when available. These insights help marketers, publishers, brands, and creators better understand audience behavior, measure campaign performance, and continuously improve the user experience without relying on personally identifiable information. Because URLgenius QR codes are dynamic and measurable, marketers can update destinations, test different GPT experiences, and optimize engagement over time without replacing printed materials.

Why App-Open Links Are Important

As new discovery surfaces emerge, preserving continuity between intent and engagement becomes increasingly important. Consumers may discover a product on social media, research options through AI-powered conversations, and ultimately complete a purchase in an app or website. App-Open Links help preserve that journey by reducing friction between each step.

Whether it's retail, travel, or other types of app, they all benefit from engaging with your GPT experience directly from any channel. Every transition creates an opportunity for friction. App-Open Links help reduce that friction by directing users into the intended app experience. Deep links and app links are the technology. App-Open Experiences are the outcome.

Why App-Open Links Matter for Social Media

Social media is one of the most common ways creators, brands, and businesses promote custom GPTs. However, links clicked from apps such as Instagram, Facebook, LinkedIn, X, and TikTok are often opened in embedded browsers, which can add login friction before users reach the intended AI experience. URLgenius app-open links help streamline that journey by opening the ChatGPT app when available, helping ensure users land in the environment where the GPT experience is designed to perform best.

From Websites to Apps to AI

The evolution of digital destinations continues.

Websites transformed digital marketing.
Mobile apps transformed customer engagement.
Now AI-powered experiences are becoming part of how consumers discover, evaluate, and interact with brands and take action whether it's a purchase or a task.

As these experiences become more common, marketers will increasingly need ways to connect users with the right destination whether that destination is a website, a mobile app, or an AI-powered conversational experience.

With App-Open Links for ChatGPT Apps, URLgenius helps brands, creators, publishers, and marketers extend App-Open Experiences into the emerging AI ecosystem. The destination layer of the internet is expanding. App-Open Links and QR codes help users get there from click to conversation to conversion.

Frequently Asked Questions

What is an App-Open Link for ChatGPT?
An App-Open Link is a link that can direct users into the ChatGPT app experience when available. URLgenius automatically routes users to the appropriate destination based on their device and platform, helping preserve continuity between discovery and engagement.

Can I create a QR code for a ChatGPT App or custom GPT?
Yes. URLgenius can generate dynamic QR codes for ChatGPT Apps and custom GPTs. These QR codes can be used in print, events, product packaging, direct mail, retail displays, presentations, and other marketing materials.

Do App-Open Links for ChatGPT work on iPhone and Android as well as desktop?
Yes. URLgenius supports routing to ChatGPT experiences across iPhone, iPad, Android devices, desktop and emerging surfaces. Users can be directed into the ChatGPT app when installed or routed to an appropriate fallback experience when it is not.

Can I measure App-Open performance for ChatGPT links?
Yes. URLgenius provides analytics that can include App-Open rates, device types, operating systems, referring apps and websites, clicks, scans, and other engagement metrics.

Why would marketers create links to ChatGPT Apps and custom GPTs?
As AI-powered experiences become part of the customer journey, marketers increasingly need ways to direct users into conversational experiences where they can research products, compare options, receive recommendations, and continue their path toward action. App-Open Links help connect users with those experiences while reducing friction across devices.

If you found this content helpful, check out some of our other popular blog posts about how marketplace sellers improve campaign performance and attribution visibility with URLgenius:

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