Executive Summary
- Retail media audiences are increasingly activated across paid social campaigns, creator content, influencer marketing, and emerging AI-powered shopping experiences to drive measurable commerce outcomes.
- Many retail media campaigns still route consumers through browser-based experiences before they reach the intended shopping destination, creating friction that can weaken attribution visibility, reduce commerce signals, and limit ROAS.
- App-open experiences powered by intelligent app linking and deep linking technology help connect shoppers directly to their preferred in-app commerce destination while preserving shopper intent.
- By reducing friction between engagement and conversion, brands can strengthen attribution visibility, improve downstream commerce signals, and enhance campaign optimization across retail media and social commerce initiatives.
- URLgenius has routed more than 1 billion shopper sessions into leading commerce apps, representing an estimated $6.8 billion in sales driven and helping brands create more measurable paths from discovery to purchase.
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The Attribution and Signal Gap in Retail Media
As retail media audiences are increasingly activated across paid social campaigns and other off-site media channels, brands face growing challenges connecting shopper engagement to measurable commerce activity. Consumers now discover products through creator and influencer content, paid social campaigns powered by retail media audiences, AI-powered shopping assistants, conversational commerce experiences, and other emerging discovery surfaces. As the consumer journey changes and funnels transform, the post-click experience is the key to success.
The disconnect is that consumers have strong preferences for their favorite shopping apps where the experience is faster, more personalized, and more likely to result in meaningful engagement and conversion. Many retail media campaigns, however, still route shoppers through browser-based experiences that can fragment attribution, reduce engagement, and disconnect shopper activity from measurable outcomes. Without clear visibility into downstream commerce activity, brands often miss opportunities to improve ROAS, strengthen campaign performance, and maximize the value of retail media spend.
App-Open Experiences Drive Stronger Retail Media Performance
URLgenius helps bridge this gap with intelligent routing and app-open experiences that connect consumers directly to the intended in-app shopping destination, helping preserve shopper intent, strengthen measurable commerce signals, and improve the quality of data available for campaign optimization, attribution visibility, and ROAS measurement.
App-open experiences connect shoppers to the right screen in the right destination app which helps brands improve conversion and attribution visibility resulting in:
- Stronger ROAS measurement and attribution visibility across retail media, paid social, creator networks
- Higher-quality commerce signals including product detail page views, add-to-carts, wishlists, purchases, and downstream engagement
- Improved campaign optimization through richer data inputs that can support retargeting strategies, and AI-driven media optimization
- Greater visibility into post-click shopper activity that can help brands better understand campaign performance and customer behavior
In a recent Amazon campaign, Furbo, the #1 pet camera, achieved a 300% increase in sales by using URLgenius app-open experiences to connect social-driven shoppers directly to the Amazon app while preserving attribution visibility across the mobile commerce journey. By improving the transition from discovery to the preferred in-app commerce destination, Furbo generated stronger measurable outcomes from its marketing investment while maintaining downstream visibility.
Extend Retail Media Performance Beyond the Click with App-Open Experiences
As retail media, social advertising, creator content, and AI-powered shopping experiences continue reshaping product discovery, the ability to connect shopper engagement to the right in-app commerce destination is becoming increasingly important for measurable performance and ROAS. URLgenius enables brands to deploy intelligent app-open experiences across retail media networks, paid social, influencer campaigns, lifecycle marketing, and emerging AI-driven commerce channels all without requiring SDKs or complex app development resources.
Contact us to learn how app-open experiences can help maximize the performance of retail media investments across today's evolving commerce landscape.
Frequently Asked Questions
How can brands improve retail media ROAS?
Many retail media campaigns lose valuable shopper intent when consumers are routed through browser-based experiences before reaching their preferred shopping app. App-open experiences help connect consumers directly to the intended in-app destination, helping preserve attribution visibility, strengthen commerce signals, and improve measurable performance.
What is off-site retail media?
Off-site retail media refers to the activation of retail media audiences across channels outside a retailer's owned properties, including paid social campaigns, creator content, influencer marketing, video advertising, and emerging AI-powered shopping experiences. These campaigns help brands reach high-intent shoppers across the broader digital ecosystem.
How do app-open experiences improve retail media performance?
App-open experiences help preserve shopper intent by routing consumers directly from social media, retail media, creator content, and other discovery channels into the intended shopping app destination. This can strengthen attribution visibility, improve commerce signals, and support campaign optimization and ROAS measurement.
What is app deep linking for retail media campaigns?
App deep linking is a technology for links that open apps directly to a specific destination within a mobile app instead of a corresponding mobile web page. Brands often use app deep linking to improve the transition between shopper engagement and commerce while creating more measurable customer journeys.
What is the difference between app links, deep links, and app-open experiences?
App links and deep links are technologies used to open mobile apps and route consumers to specific in-app destinations. App-open experiences build on these technologies to create seamless app-to-app journeys that preserve shopper intent, improve attribution visibility, and connect engagement to measurable commerce outcomes.
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