Executive Summary
- Consumers increasingly discover products through social media, retail media, influencer marketing, email, SMS, QR codes, and emerging AI-powered shopping experiences before purchasing on Amazon, Walmart, Target, and other marketplace destinations.
- Many marketplace campaigns still route shoppers through friction-filled mobile web experiences before they reach the intended retailer app, creating barriers that can reduce conversion, weaken attribution visibility, and limit ROAS.
- App-open experiences powered by intelligent app linking and deep linking technology help connect shoppers directly to high-converting retailer app experiences while preserving shopper intent from click to conversion.
- By reducing mobile web friction and creating seamless app-to-app journeys, brands can improve marketplace performance, strengthen commerce signals, and increase conversion rates often by 3–5x or more.
- URLgenius has routed more than 1 billion shopper sessions into leading commerce apps, representing an estimated $6.8 billion in commerce and helping brands create more measurable paths from discovery to purchase.
URLgenius
By reducing mobile web friction, preserving attribution signals, and connecting shoppers directly to the intended in-app destination, URLgenius helps brands maximize conversion and ROAS typically by 3–5x or more across retail media and marketplace campaigns.
The Mobile Commerce Gap in Marketplace Campaigns
Today’s marketplace shoppers increasingly discover products through mobile-first and AI-driven commerce channels like social media, influencer content, retail media, email, SMS, QR codes, and emerging conversational shopping experiences. Yet many campaigns still route users through friction-filled mobile web experiences before purchase. This can create high drop-off rates, broken attribution paths, reduced app engagement, and inefficient paths to purchase
Retailer apps like Amazon, Walmart, and Target often provide faster, higher-converting purchase experiences for logged-in shoppers, yet many marketplace campaigns fail to consistently connect users directly to the product, storefront, or retailer app experience originally promoted in the campaign. As brands continue investing in social campaigns, retail media, and AI-powered commerce experiences, optimizing the path from campaign engagement to purchase becomes increasingly important for maximizing measurable ROAS and conversion performance.
App-open commerce experiences deliver:
- Stronger ROAS and marketplace attribution visibility across paid social campaigns, retailer media networks, and omnichannel commerce initiatives for Amazon, Walmart, Target, and other marketplace destinations
- 3–5x higher conversion by connecting shoppers directly to in-app retail experiences instead of friction-filled mobile web paths
- Higher-quality engagement signals Higher-quality engagement signals including product detail page views, add-to-carts, wishlists, and downstream retailer engagement events
- Reduced journey abandonment caused by browser redirects, mobile web friction, and login interruptions that disrupt the consumer journey
- More efficient handoff to retail apps from social apps to shoppers who are authenticated and purchase-ready.
- Smarter optimization across retail media, social media, influencer, email, QR, emerging AI-driven commerce surfaces.
- Dynamic control over destinations and commerce experiences without interrupting live campaigns when items go out of stock or when promotions end.
In a recent Amazon campaign, for example, Furbo, the #1 AI-Driven pet camera, realized a 300% increase in sales by using URLgenius app-open experiences to connect social-driven shoppers directly to the Amazon app while preserving attribution visibility across the mobile commerce journey.
Extend Marketplace Performance Beyond the Click with App-Open Experiences
As social commerce, retail media, and AI-driven conversational shopping experiences continue reshaping marketplace discovery, the ability to connect shoppers directly to the right retailer in-app destination becomes increasingly vital for marketplace conversion performance, attribution visibility, and downstream commerce optimization.
With more than 1 billion shopper sessions routed into leading commerce apps, URLgenius helps brands create seamless, measurable journeys from discovery to purchase across today’s evolving commerce landscape.
Contact us to learn how URLgenius can help enhance marketplace performance across social advertising, retail media, and emerging AI-driven shopping channels.
Frequently Asked Questions
How can brands improve conversion rates for Amazon, Walmart, and marketplace campaigns?
Many marketplace campaigns still route shoppers through friction-filled mobile web experiences before they reach the intended retailer app destination. App-open experiences help connect consumers directly to the intended in-app shopping destination, reducing friction and improving conversion performance.
Why do retailer apps often convert better than mobile websites?
Retailer apps such as Amazon, Walmart, and Target often provide faster, more personalized experiences for authenticated shoppers. By routing consumers directly into the retailer app, brands can create more seamless paths from product discovery to purchase while reducing abandonment caused by browser redirects and login interruptions.
What are app-open experiences for marketplace campaigns?
App-open experiences connect shoppers directly to the intended retailer app destination from social media, retail media, influencer content, email, SMS, QR codes, and AI-powered shopping experiences. These app-to-app journeys help preserve shopper intent, improve attribution visibility, and strengthen measurable commerce outcomes.
What is app deep linking for Amazon, Walmart, and retail apps?
App deep linking is a technology for links that open apps directly to a specific destination within a mobile app instead of a corresponding mobile web page. Brands often use app deep linking to improve marketplace conversion, reduce friction, and create more measurable paths from click to purchase.
What is the difference between app links, deep links, and app-open experiences?
App links and deep links are technologies used to open mobile apps and route consumers to specific in-app destinations. App-open experiences build on these technologies to create seamless app-to-app journeys that preserve shopper intent, improve attribution visibility, and connect engagement to measurable commerce outcomes.
How do app-open experiences improve ROAS and attribution visibility?
By connecting shoppers directly to their preferred retailer app experience, app-open experiences help preserve attribution signals, strengthen commerce signals such as product detail page views, add-to-carts, and purchases, and improve visibility into the path from campaign engagement to conversion.
If you found this content helpful, check out some of our other popular blog posts about how marketplace sellers improve campaign performance and attribution visibility with URLgenius:
- From Social Ads to Amazon Sales: How Furbo Increased Measurable Conversions 300% During Prime Day
- Improve Retail Media Performance Visibility with App-Open Experiences that Preserve Attribution and Shopper Intent from Click to Conversion
- Strengthen Retail Shopper Engagement with App-Open Experiences that Drive Higher Conversion and Measurable Commerce Signals
- How to Maximize Global Amazon Conversion with Geo-Routing App Links