Prime
Failing to optimize for mobile leads to missed commission opportunities. This happens when creators use regular links in social media promotions, which direct users to mobile web logins instead of apps. Conversion rates drop dramatically when users are forced to log in to Amazon via mobile websites, with app-based purchases being far more streamlined and user-friendly.
To maximize earnings, URLgenius can help you compose app deep links (also called mobile app URLs) that send users directly into the Amazon app to the correct shop, product, idea list or promotion. Your audience will also appreciate a more seamless mobile shopping experience!
The most popular URLgenius use case among creators is sharing product links that open directly into marketplace apps like Amazon. In fact, one of our creators increased commissions by 9X with URLgenius on Prime Day — and stories like hers are not uncommon!
Get Ready for Prime Big Deal Days
As we approach Amazon Prime Big Deal Days (a.k.a. October Prime Day), which kicks off the holiday shopping season, retailers and brands are gearing up for early shoppers. Every year the event is expected to surpass the previous year, with increased mobile shopper activity and what seems to be an infinite number of Prime Day deals, from apparel to 4K TVs to Apple products.
The significance of the event is matched by Black Friday and Cyber Monday which follow in November. With the holidays on the horizon, now is the perfect time to test out mobile app links and more advanced creator features like Trending Links, which identifies your most popular promotions, and Collections, which let you link to a group of product links centered around a theme such as 'My October Prime Day Fashions.'
3 Tips for Increasing Affiliate Commissions this Prime Day
So
Once you get the hang of composing app deep links to use on social media, how do you decide which products to promote to your followers? Jennifer Stark, our in-house creator industry expert, suggests engaging with your audience early to gather valuable customer insights.
Aside from getting started early, here are three strategies to build momentum ahead of the big day:
1. Survey Your Audience’s Wishlist
Your product recommendations are only as good as your audience insights! Prime Day is a great opportunity to engage with your audience. Why not ask them what they’re planning on shopping for? A quick survey or Instagram story is a great way to get an inside perspective on the products that are going to make you the most commissions. Gather these ideas and plan your posts so you’re ready to capitalize on this kickoff event.
2. Highlight Prime Day Favorites
Have you ever heard the old adage “History is the best teacher?” When it comes to affiliate marketing, this expression couldn’t be more true! We suggest asking your audience what they think turned out to be the best value or favorite thing they bought last Prime Day. Then, create a running list of recommended items based on this feedback, and turn them into URLgenius links to share on your social media stories.
Now that you have a strategy for gathering insights and acting upon them, how do you go about displaying the products you know your audience is interested in? Wouldn’t it be nice if you could do that with a single link instead of multiple?
Our Link Collections tool is the perfect vehicle for displaying those links! When you create a Collections page, automatic link curation is at your fingertips.
The process is simple. Simply compose app links based on those most-loved products from your audience and apply the same tag to all of them (you can categorize with a tag like “amazon-prime-day-oct-2024”). Those links will be automatically compiled in a customizable Collection page that you can share on your story or link-in-bio. This opens the door for you to maximize your commissions this Prime Day!
3. Always Repurpose Product. Yes, You Read that Right.
Don’t be afraid to re-share the same product with your audience, especially leading up to Prime Day (when more people are going to be actively looking for deals). You will feel like a broken record — because you are — but to your audience, this will be new to them as you only reach 10% of your audience every time you post to your story. That’s a lot of new eyes that you could be reaching with your URLgenius links!
Learn from Your Audience to Maximize Prime Day Earnings
Make the most of Prime Day by finding out not just what products your audience flocked to last Prime Day, but what’s on their wishlist this year! They will love your intentionality and trust you to recommend products based on their personal feedback.
Don’t forget to brush up on URLgenius features like Link Collections so you can increase commissions during big Amazon sales events and throughout the rest of the year.
Your creator business is important and we are here to support you every step of the way!
If you found this content helpful, check out these additional how-to posts for increasing Amazon commissions this Prime Day:
- Optimize Your Link-in-Bio with Automatic Link Curation and Maximize Commissions on Prime Day
- Influencer Q&A: How Karla at The Frugal Sahm Earned 300% More Commissions on Prime Day
- Influencer Q&A: Tara Thueson Increases Prime Day Commissions By 9x with App Deep Links
- 5 Ways Influencers Can Grow Followers and Increase Commissions
- The Best Tools for Content Creators and Influencers: Earn Commissions Smarter and Faster
- How to Generate Instagram Mobile App URLs to Open the Amazon App