Intelligent App Linking

The year 2024 dispelled any lingering doubts about the importance of influencer marketing. Nearly 83% of U.S. companies with more than 100 employees were estimated to have worked with influencers, up 28% from just four years earlier. At the end of 2024, nearly half of consumers admitted to making purchases based on influencer posts. From artificial intelligence to nano-influencers, here are 5 creator economy trends to keep an eye on.

What do brands and ecommerce influencers want from each other when it comes to successful win-win relationships? Find out in this blog post where we share the results of our latest creator economy survey commissioned jointly with URLgenius and Impact.com. You'll learn how brands and influencers are currently aligned and where is there's a disconnect enabling you optimize your campaigns and programs.

IF you're a seasoned pro in the Amazon Influencer program why not double or triple your earnings? You can do that simply by promoting offers on TikTok Shop. In fact many of the same brands you promote on Amazon are likely to have a TikTok Shop and with the right agency can help you get ramped up quickly as you watch your content go viral on TikTok in no time!

Amazon updated and clarified it's position about multiple or duplicate commission tags on the same Amazon link. Typically this happens when there's an associate tag and a brand attribution tag. Only one tag can now be used to measure and attribute a commission. To help keep you in compliance, URLgenius verifies that your links only have one commission tag.

Influencers and marketers are busier than ever and don't have time for complex analytics. They need powerful insights that are easy to read while offering directional signals about how their campaigns are performing. In parallel, the industry standards around reporting and collecting information about consumers has shifted to be more ever more privacy-centric. URLgenius reporting insights were designed with these trends in mind - simplicity and privacy.

App links require sophisticated, enterprise grade systems and experience to instantly and continuously adapt to this environment. When companies lack this experience, they often hide behind AI jargon while struggling to adapt to changes in a complex mobile universe. All of this can be confusing. So, we wanted to take a moment to explain how URLgenius works and how the platform uniquely solves for these challenges.

For content creators to maximize revenue when working with brands and retailers, it helps to know what it is those marketers want. Find out what brand marketers who participated in the recent URLgenius & impact.com Commerce Creator Lightning Survey what marketers are looking for when recruiting influencers. The latest influencer and creator economy research!

The holiday season is just around the corner, and if you're a creator or Amazon affiliate, it’s not just about festive content—it’s about seizing the opportunity to stand out, connect with your audience and boost commissions. In this post, we’ll explore the importance of proactivity this holiday season, and how sharing timely, engaging content will fill your bag so high that even Santa won’t be able to resist.

When your success as a creator is so closely tied to constantly changing Amazon Associates Program policies, keeping up with new rules to survive, thrive and protect your account is essential. As an influencer marketing technology platform with over a decade of experience in this space, URLgenius is here to guide you every step of the way.

Influencers are channeling the holiday spirit early! Nearly one-third (32%) of consumers surveyed by Gartner planned to begin their holiday shopping between July and October—with another 16% shopping for gifts year-round. And among respondents to a Bankrate survey, 12% began their holiday shopping before the end of August, 13% planned to start in September, and 24% in October. Discover more insights and tips in this post!

A publisher or blogger is the typical affiliate, who agrees to place on their website a text link or ad unit to receive a commission on any sales. Influencers are often relied on for top-of-funnel brand awareness as well as sales and want to be paid an up-front "fee-per-post". Retailers on the other hand like to pay on a performance basis and affiliate marketing platforms and technologies are a great way to measure influencer results. Without affiliate marketing, measuring the effectiveness of influencer campaigns can be difficult but you specifically need app-to-app linking to measure influencer sales driven from social media.

As we approach Amazon Prime Big Deal Days (a.k.a. October Prime Day), which kicks off the holiday shopping season, retailers and brands are gearing up for early shoppers. The event is expected to match or even surpass previous years, with high shopper activity and significant Prime Day deals, from apparel to 4K TVs to Apple products.

The Amazon Influencer Program and the Walmart Influencer Program both offer unique opportunities for influencers to monetize their content by promoting products to their followers. While they share some similarities, these programs also differ in important ways, from their eligibility requirements to their commission structures.

Whether you're an established influencer or just starting out, here are five powerful strategies that can help you grow your following and increase your commission earnings.

In a July 2024 update, Facebook Messenger stopped supporting direct links into certain apps, like Amazon, via traditional app URL schemes. For influencers who frequently use Messenger to share links with their followers, particularly in Facebook Groups, this change can disrupt the user experience and reduce engagement. But there’s a solution—URLgenius offers advanced deep linking technology that can help you navigate these new challenges.

YouTube is home to engaging content and a vast user base, and offers unparalleled opportunities for Amazon sellers and influencers to promote their brand and/or products while connecting directly with customers. When integrated with YouTube, you can create an Amazon ad campaign that drives traffic, increases sales, and maximizes ROI. Here's a complete guide on how to efficiently use YouTube for your Amazon advertising efforts.

Promoting e commerce links is big business for creators these days. Deep linking "app-to-app" from social media directly to ecommerce platforms like Amazon is fast becoming the most popular way to monetize a large social media following. Some influencers may not even have a traditional affiliate website, however, all those followers represent a big opportunity to curate and promote the right products for some serious commissions. The following tools are in the URLgenius toolkit for creators.

This post shows how Amazon influencers, sellers, and associats can set up custom URLs for their Amazon storefronts that open directly in the Amazon app.

Streamline your link-in-bio strategy and workflow with URLgenius Trending Links and Collections. Identify your best selling product recommendations and present them as a list of mobile app URLs on a customizable page. Create curated collections by simply adding a tag to your app links. The tag automatically creates a collection based on the tag. Trending Links and Collections will save you time and help you earn more!

Wondering how an advertiser can use Amazon Attribution in 2024? Read this post to learn about the ins and outs of how you can link Amazon Attribution to any and all of your ads—from Google to Facebook!

Whether you’re an established influencer or someone who’s just starting out, there’s always room to expand your influence and grow your brand, and this post is going to provide you with just the search engine optimization tips for your Instagram, Facebook business page, blog, and other platforms to help you out.

Today’s a big deal—it's Creator Day! We’re celebrating the diverse mix of content creators and influencers who are continuing to reshape the digital landscape. The creator economy is booming, and for most it’s way more than a side hustle - it’s a significant career commitment. Check out our Creator Day Lightning Survey, where we’ve been digging into some fresh research to help everyone get a clearer picture into the biggest consumer, business, social, and tech trends that impact your world - directly from your peers.