Smarter App Banners for iOS and Android
This was a wildly successful solution for us and the results exceeded our expectations. In the first two weeks, we saw a 300% increase in app downloads. Not only was the banner visible from all browsers on iOS and Android, it was all done without custom development. We were able to reach our goals without allocating any development resources to the project. Mobile manager, leading outdoor gear retailer View case study
Consider a Smarter Approach to App Install Banners
Relying on paid media to drive app installs is expensive. Organic strategies, such as displaying app smart banners on your website, can accelerate installs by promoting your app to a relevant audience. But most app banner solutions are designed for developers, not marketers. As a result, they offer limited potential for those unable to commit ongoing developer resources.
Meta Tags
Open Source
URLgenius
URLgenius
Maximize installs. Lower costs per install. Minimize tech burden.
Universal Visibility
Meta tag-based approaches to smart banners are only visible on iOS Safari. URLgenius app banners are visible universally across iOS and Android devices, and also on the browsers found in social apps like Facebook, Instagram, TikTok and others. Universal visibility means more relevant impressions, more clicks, and more install opportunities - helping you reach your app growth goals faster.
Designed for Discovery
Universal visibility translates into app install velocity - an important signal for boosting App Store Optimization (ASO) rankings and discovery. URLgenius app banners also are designed with mobile search engine optimization (SEO) in mind. By harnessing inbound link signals on your website, URLgenius enables your Google Play and Apple App Store pages to rank higher for brand queries in SERPs - fueling discovery and organic app installs.
Deployable Instantly
URLgenius app banners for iOS and Android can be created in minutes and deployed instantly. There is no SDK installation, no custom development, and no ongoing code maintenance required. Simply copy and paste one line of Javascript code to your website page templates to render your app banner on the page. Save time and resources while shortening time to market and begin increasing app installs immediately.
Dynamic Brand Controls
Control the look and feel of your app banners without burdening your development team. With URLgenius, you can modify or test factors like banner size and font colors, without changing a single pixel of code on your website and without updating SDKs. Removing the burden from your developers means marketing can align app banners with other campaigns for growth.
Measurable Performance
App banners are run-of-site mobile ads. Like with any ad campaign, performance metrics help you maximize results. Metrics like impressions, click through, close rate, and referring pages can be tracked over time to optimize results - including how soon to show your banner to users who previously closed.
Anonymized Attribution
Append tracking tags to your banner’s iOS and Android app store URL settings to anonymously attribute installs. Unlike SDK-based options, you never need to install third party trackers in your app that puts customer data at risk (not to mention your brand’s reputation). URLgenius takes a forward approach to privacy and does not profile customer devices or collect customer data with ad networks for retargeting.